Project Everest

[Black Label - Problem Statement] Sanitation - September 2019

jefferson caldwell
jefferson caldwell | 4 months ago | in ROA Training S2 2019

[Problem Statement] Sanitation Amisen - September 2019

Lean Phase: Problem Statement 



Identify problems with the current methods used to deal with menstruation.



Women in Amisen have a lack of access to education and different methods around female hygiene and sanitation .Currently in Amisen 70% of reproductive diseases are caused by poor menstrual hygiene and sanitation. There is also a significant cultural stigma about menstruation that causes the issue to be difficult to discuss and deal with. Due to this stigma initially we want to target educated women who are either working or studying.



Through interviews conducted with approximately 20 women across the villages of Jumtha, Vengara and Kiesala three main problems and the emotions related to these problems were identified. The data collected was collated as follows:


  1. Women do not feel comfortable during menstruation and experience great frustration about the lack of adequate sanitation resources .

  2. Women struggle to participate in daily life, i.e miss school or work. Due to menstruation. This makes them feel isolated and disempowered due to missed opportunities and productivity..

  3. Women feel ashamed about dealing with/talking about menstruation due to the stigma around menstruation.


Current Solution:

It was determined that most women use rags or leaves as sanitation products. Wealthy women can afford to buy disposable pads and often do.  Expats however prefer to use western style sanitation devices brought from overseas.

Lily Partridge 4 months ago

On the whole a good start. Please revisit this one once you've gathered some more information about the state of the context based on the comments below:

Introduction: Can I have a sense of some key stats and numbers in Amisen as well as a wider market? I want to know that this problem is reflected in communities globally.

No need to be specific about the 20 women that you've spoken to - realistically at this point you've spoken to a LOT of people, gathered a lot of data points and can make a clearly succinct problem statement that covers all of that research.

1. Do women feel emotionally uncomfortable or physically uncomfortable? Or both?
Experiencing great frustration about the fact that they 'adequate sanitation resources' - why are these inaccessible? Are they too expensive? Are they selling alternative options that are unsustainable? Is the lack a literally non-existence of the products? This needs to be articulated clearer as it will shape your UVP and key features of your solution.
2. This needs to be better articulated. Please rework.
3. Good, but ideally fleshed out slightly more.

Current Solution:
Clearly succinct -- great. Unclear if the wealthy are purchasing disposable pads locally and how they differ from the western style sanitation devices (what are these?).

Please flesh out what these alternatives actually look like as products/systems, specifically the key features. We also need to know the deficiencies with these solutions. Evidently your customer segments cannot afford these products, so how much do they cost and how frequently are they being purchased? Are they readily available at local stores/be purchased online? How does this block the early adopters from accessing these solutions effectively?

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