Project Everest

Proposed Experiment

[PROPOSED EXPERIMENT] Utility Test, Female Sanitation And Hygiene Malawi December 2019

Lean Phase: MVP

Purpose: To establish if the MVP adequately solves the customer segments identified problem

Assumption: The features of the MVP allow women to menstruate in comfort and dignity, without impacting their day to day life.

Time Box:  4 weeks 

Success Metric: 60% of participants experience an increased ability to menstruate in dignity (see experiment build)

CRITERIA

Green Light: Proceed to channels and distribution

Success point: More than 60% of participants experience an increased ability to menstruate in dignity (see experiment build)

Orange light: Assess responses and feedback from participants, iterate MVP design.

Failure point:  Less than 20% of participants experience an increased ability to menstruate in dignity (see experiment build)

Red Light: Reassess problem, customer segment.

Experiment Build:

*to be conducted in conjunction with offer test*

Pre-experiment:

  • Develop sales pitch (follow 7 steps of sales)
  • Organise community meeting through chief with previously engaged with customer segment (eg, women from Jiya, Kampala, Nancholi or Kantukule)
  • Meet with chief of village to explain intent and ask permission, include cost established price point so it can be communicated to attendants prior to meeting
  • Prepare pre-experiment survey for participants. Including satisfaction with features (comfort, leak-free, odorless, discrete, cleaning/washing requirements, stain-free) and current impact on day to day life (school/work attendance during menstruation, time spent managing menstruation, emotions during menstruation)
  • Prepare means of collecting, recording and analysing feedback. This should include a form for participants to record feedback on features (comfort, leak-free, odorless, discrete, cleaning/washing requirements, stain-free) as well as impact (school/work attendance during menstruation, time spent managing menstruation, emotions during menstruation)
  • Prepare spread-sheet to record participant demographic and contact details

During experiment:

  • Following currency test experiment, meeting attendants who purchase MVP are to complete pre-experiment survey and provide their demographic and contact details
  • Participants are to be provided with feedback form and instructions on how to complete it 
  • Participants are to be provided with thorough instructions on how to use product effectively and hygienically
  • Communication channel to be established with participant (text, whatsapp, through chief)
  • Plan for feedback collection to be determined between team and participant

Post-experiment

  • Enter participants data into spreadsheet, including pre-experiment survey data 
  • Collect each participants feedback form throughout the month and enter into spreadsheet
  • Analyse results by comparing pre-experiment survey results with feedback form results
  • Meet with chiefs and participants at conclusion of 4 week time box to thank, communicate results and communicate future actions/intent
  • Refer to success metric to determine future action
edited on 29th July 2019, 14:07 by Jemima Crawford

Grace Blackford 1 month ago

Status label added: Proposed Experiment

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