Project Everest

Experiment Results

[Experiment Results]: Tourism and Waste - Timor-Leste July 2019

 

Reference to Experiment Post:  [Proposed Experiment] Tourism and Waste - Timor-Leste July 2019

 

This experiment focused on validating…

 

Experiment post: https://projecteverest.crowdicity.com/post/2104420

 

Lean Phase: Customer Segment/ Solution/ Offer Testing

 

Assumption:

Part A: The waste problem in Timor is negatively impacting tourism.

Part B: Tourists are more inclined to go to a hotel/ or restaurant that practices sustainable waste management. 

 

Results:

 

Channel 1:

Of the 43 tourists/expats surveyed, 34 respondents stated that the waste situation has negatively impacted their stay in Timor-Leste.

A green light has been achieved at 81%, exceeding the success metric of 60%.

 

Channel 2:

Of the same survey, 38 tourists/expats expressed that they would feel more inclined to go to a hotel or business that is dealing with their waste in an eco-conscious way.

In addition, out of 50 individuals surveyed from the general population, 45 respondents stated that they would be more inclined to go to an eco-friendly hotel or restaurant. 

A green light has been achieved for both respondent pools with 93% of tourists/expats and 92% of the general population, thus exceeding the success metric of 50%.

Survey results, as well as additional information from the respondents on tourism, Timor-Leste and the value of eco-friendly establishments, can be found via the following links:

 

Tourists/expats: https://docs.google.com/spreadsheets/d/1BSOlN5EqsfhMjfXt1j8dJTqfc_mj-w8lNqyZN7R55t0/edit#gid=869739786

General population:

https://docs.google.com/spreadsheets/d/19OADS0o1qydtI6543wsIgD3Jdv0_urGDjt3cchxmpo8/edit#gid=862930998

 

 

Validated Learning:

The survey results validated the assumption that the experience of tourists whilst in Timor-Leste is negatively impacted by the presence of waste and poor waste management practices. The survey responses also validate the assumption the people will be more inclined to attend an establishment that actively deals with its waste in a responsible, eco-conscious manner. The responses of those surveyed provided a clear indication that sustainable waste management practices are becoming increasingly important to people and influence the decisions they make in attending restaurants and hotels.

 

 

Next Move: 

The data obtained through the surveys on the negative impact of waste on tourism in Timor-Leste, as well as the value of eco-friendly establishments, can be utilised in future pitches to potential customers for the ERS recycling collection service.

 

edited on 30th July 2019, 22:07 by Lucy Preiss

Lucy Preiss 6 months ago

Status label added: Experiment Results

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