Project Everest

Proposed Experiment

[Proposed Experiment]: Currency Test for MVP (Case Study 1/3) - December Fiji 2019

 


Lean Phase: Solution


Assumption: People are willing to pay for a budgeting system that enables them to grow or diversify their business.


Time Box: 4 Weeks


Success Metric: % of people are willing to pay for a budgeting system.


Criteria: 


Green light: Utility test more features of the MVP, and find what channels we can distribute our solution through.


Success Point: 70% of people who are pitched the MVP see value in what we offer, and are willing to pay for it.


Orange Light: Find out why people don’t want to pay, reiterate the MVP and currency test the solution again.


Failure Point: 30% of people who are pitched the MVP see value in what we offer, and are willing to pay for it.


Red Light: Redesign the MVP so that it better delivers the UVP we validated. 


Experiment build:



  1. Visit the customers we have previously distributed the MVP to




  2. Gain feedback on the functionality of the product




  3. Develop a pitch and visit new villages to offer test




  4. Collate results



edited on 25th July 2019, 02:07 by (Account removed)

(Account removed) 6 months ago

Status label added: Proposed Experiment

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