Project Everest

Proposed Experiment

[Proposed Experiment]: Waste Fiji December 2019 - Unique Value Proposition

Lean Phase: Unique Value Proposition - Offer Testing for rural coastal businesses 

This experiment is to be run concurrently with UVP offer testing for rural coastal households:
https://projecteverest.crowdicity.com/post/2113120

Purpose: To understand the extent to which rural coastal businesses identify with each proposed value proposition. If UVPs are identified with, solutions that provide these values can be ideated. 

Assumption: Businesses in rural coastal areas see value in an alternative waste management solution that is one (or more) of the following:

1. Reliable
2. Environmentally-friendly 
3. Enables their surroundings to be rubbish-free and “more beautiful”

Time Box: 2 weeks  

Goal: To offer test 20 rural coastal businesses along Queens Rd between Nadi and Suva.

Key Metrics: Percentage of businesses offer tested who engage in a call to action with regards to each value proposition for a waste management solution.

  1. % of people offer tested that see value in a waste solution that is reliable.
  2. % of people offer tested that see value in a waste solution that is environmentally friendly.
  3. % of people offer tested that see value in a waste solution that enables their surroundings to be rubbish-free and aesthetically pleasing.

The call to action could look like an interviewee giving their contact details to PEV and agreeing to engage in a follow-up call. In this follow up call, the specific UVP statements that the interviewee most identifies will be recorded. If they identify with more than one, both will be noted.  

Green Light- Proceed with currency testing UVP statements that are most identified with by the businesses, and ideating solutions that provide the validated UVP. 

Success point - 60% of people offer tested see value and take the call to action in one or more of the waste management collection service value propositions. 

Orange Light - Look back at the data collected and revise the value propositions to test again.

Failure Point - 30% of people offer tested see value and take the call to action in one of more of the waste management collection service value propositions. 

Red Light - Consider revising the problem and customer segment that the offer test revolves around.

Experiment build: 

  1. Develop PCM (problem-centric message) and Call To Action.
  2. Create script and survey for offer testing.
  3. Select villages that consist primarily of the customer segment.
  4. Offer test villages/businesses.
  5. Collate and analyse offer test results.
  6. Post results.
Tagged users
edited on 24th July 2019, 23:07 by Abobaker Ugool

Eugenia Muñoz 7 months ago

Status label added: Proposed Experiment

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