Project Everest

Proposed Experiment

[PROPOSED EXPERIMENT]: Hidden Hunger Malawi - Customer Segment B: Currency Test - December 2019

Lean Phase: Unique Value Proposition 

 

Assumption: That NGOs and Businesses who we have set up previous relationships with are willing to meet with PEV for a second time to discuss possible licencing of the app/ partnership. The purpose of this experiment is to see if stakeholders are willing to spend their time with PEV (time is the currency we are testing in this experiment).

 

Time Box: December Weeks 1-4

 

Success Metric: NGOs and Businesses who we have set up a relationship with over previous months spend time meeting with PEV again and express a sustained interest in the project and app.

 

CRITERIA:

Green Light- Assumption is confirmed, maintain relationship with stakeholders and move on to establishing whether these stakeholders will develop a program proposal in conjunction with Hidden Hunger that incorporates the USTAWI app. 

Success point- 85% of stakeholders attended a meeting with PEV for a second time and expressed continued interest in the USTAWI app.

Orange Light- Between 50% and 85% of stakeholders attended a meeting with PEV for a second time and expressed continued interest in the USTAWI app. Reassess the experiment and the Hidden Hunger pitch. Reassess the approach to meeting with stakeholders.

Red Light- Less than 50% of stakeholders attended a meeting with PEV for a second time and expressed continued interest in the USTAWI app.

Failure Point- The experiment results have proved our assumption wrong. Return to offer testing and reassess B2B Customer Segment.

 

Experiment build:

 

The NGOs and Businesses who we have previously met and established a relationship with, who should be contacted for this experiment are: 

Project Peanut Butter (PPB), Nancholi Youth Organisation (NAYO), Catholic Relief Services (CRS), FHI 360, GOAL Malawi, Mary’s Meals, CARE International, World Vision Malawi, RAB Processors Ltd. 

 

  1. Set up a second meeting with stakeholders who responded to the previous offer test.

  2. Create a meeting agenda using what was learnt from previous meetings to pitch specifically where the app solution will help within the stakeholder’s operations.

  3. Reiterate how the app works and the functions that are of specific interest to the stakeholders. 

  4. Explain in detail, the developments that have been made in the app since our previous meeting and the overall progress of the project.

  5. Ask stakeholders whether they are still willing to use the app and then provide Hidden Hunger with feedback on the developments that have been made in the app since July.

  6. Victory.

  7. Set up another meeting to continue to build a partnership. (If the app is ready, potentially propose in this third meeting to begin to build a program around the USTAWI app to truly understand exactly how each stakeholder will implement the app into future operations. By doing this, we will gage who will be willing to look into funding options and this will begin a currency test where money is exchanged). 

  8. Follow through with actions on from meeting, write up meeting minutes and update hubspot - this is critical to the continuity of the project and the relationships that have been created.

  9. Write up experiment results.

Next Moves: 

  • Meet with NGOs or Business and inquire if they would develop a program proposal in conjunction with Hidden Hunger surrounding the USTAWI app (research the process of NGO program development and different avenues for funding as well as understand how each NGO will use the app within their program).

 

  • If successful, Meet with stakeholders again to set up a Partnership with NGO or Business, stakeholder will pay to license the USTAWI app from Hidden Hunger and implement it within their projects and programs. 

edited on 24th July 2019, 18:07 by Cody Webb

Grace Blackford 4 months ago

Status label added: Proposed Experiment

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