Project Everest

Adopted Experiment

[Adopted Experiment]: Channels - Sales Agents - Fuel Fiji July 2019

Lean Phase: Channels 

Timebox:1.5 weeks 

Assumption: People are willing to act as sales agents using a feasible system  

Success Metric: The number of individuals that signal a willingness to become a sales agent using one of the proposed systems. 

Criteria

Green light: People are willing to act as sales agents – Proceed to implement a sales system that utilizes sales agents. 

Success point: More than 2 individuals agree to act as sales agents for the Buka Stove using one given system. 

Orange light: 

Rethink

  • What the sales agent relationship should look like
  • The type of people being approached to become sales agents
  • The methods used to find sales agents  

Failure point: Less than 1 individual agrees to act as a sales agent for the Buka Stove using a given system.

Red light: Consider alternative channels through which the Buka Stoves can reach the customer.   

Experiment build:

1. Sales agents will be found by talking to local taxi drivers, villagers, small business owners/shop keepers, market stall holders and current customers

2. In order to qualify these people as suitable candidates for sales agents and to collect data on sales agents to understand what demographics should be targeted in the future (given that the use of sales agents proves a viable channel), the following survey will be used: https://docs.google.com/forms/d/13MtHHWGvP3J1oH8bERaoXyGqWwMTv36cYnp6d0VQZFo/edit?no_redirect=true 

This survey involves pitching various options of sales agent relationships to potential candidates. These options differ in the level of commitment required from sales agents, and automate different parts of the sales pipeline. The pipeline options are described in detail in the attached spreadsheet. Potential sales agents will be asked to rank the options from most to least attractive. 

3. Based on survey results, the most viable sales pipeline option will be determined. 

Eugenia Muñoz 6 months ago

Status label added: Adopted Experiment

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