Project Everest

Project Summary

[Project Summary] Solar (Moyo Energy) Malawi June 2019

The project had experienced some troubles without a PEV presence in country during March through to May. Although all systems from that time period have been salvaged or noted, the project took a great loss due to this. Through people not making their payments, and customers not receiving feedback from PEV for months left users unhappy and the project losing money. Enlisting someone to run the project during off months, preferably in-country, as a means to maintain the business is needed for the project to prove its concept.


The Problem - Black Label

What problem is our customer experiencing?
Malawians do not have an accessible, affordable and reliable source of energy/power. There are 

Customer Segment - Black Label

The demographic that our current business model/advertising/pitching is currently targeting.

Approximately 90% of Malawi is not connected to the grid (ESCOM). A large majority of rural communities have inadequate access to a reliable source of energy.

Unique Value Proposition - Black Label

The unique value can we provide to our current customer segment.

PEV operates a distribution service to Nancholi and central Blantyre regions, providing a solar system to customers. Our product is also made more accessible through payment plans.

Solution - Black Label

How we are solving the problem.

Pico solar unit, with lighting and phone charging capabilities.

Distribution Channels - Black Label

The methods of distribution that we use. How our customers are able to access the product.
Community meetings, agents, village chiefs, face-to-face encounters in markets etc.

Cost Structure - Black Label

The costs associated with our current business model.

Solar products are purchased locally for 11,200 MWK (located a wholesaler who will supply for 8,930 MWK), plus many miscellaneous costs detailed in the black label post attached.

Revenue Streams - Black Label    

The sources of revenue and income that our business has.

Upfront payments: 35,000 MWK. 

Layby: 10,000 MWK deposit paid at the stall, followed by remaining 25,000 MWK paid back within 1 week. Product handed over after full payment.

Payment Plans: 7,200 MWK deposit plus monthly instalments of 7,200 MWK for 5 months.

Critical Future Actions

  1. Using Village Chiefs as Agents

  2. CRM

  3. Recording Customer and Agent Locations

  4. Agents and manager

  5. Schools channel

  6. Operation Improvements

  7. USSD

  8. Community Meetings

  9. Flexible Layby

  10. Impact Assessment Experiments

Andrew Vild 6 months ago

Status label added: Project Summary

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