[Adopted Experiment] Female Sanitation and Hygiene Malawi – Offer testing/UVP – July 2019

by

+2

Submitted by

• 
  Karli Chan
• 
  Jemima Crawford
• 
  Faith665

Karli Chan | 2 months ago | in Female Sanitation and Hygiene - Malawi

This experiment is to be conducted in conjunction with experiment ‘Problem Definition’ and ‘Customer Segment

Lean Phase: UVP (unique value proposition)

Assumption: Our customer segments identify with the problem statement and express an interest in our unique value proposition. 

Time Period: 2 weeks

Success Metric: 60% of participants respond positively to UVP (Unique Value Proposition) and CTA (Call To Action) (see experiment build below) 

CRITERIA

Green Light – Proceed to currency testing/solution

Success Point – More than 60% of women/girls positively respond to UVP and CTA (call to action)

Orange Light – Analyse experiment build and AB test CTA’s

Failure Point – Less than 30% of women/girls positively respond to UVP and CTA

Red Light – Reassess assumptions and analyse potential influences impacting data

EXPERIMENT BUILD

Experiment Build A)

To be conducted in community meetings testing with Customer Segment 1: Menstruating women over the age of 18 who use materials to manage their menstruation

• Following community meetings in which the participants complete the survey (see Customer Segment and Problem Definition Experiments) 
• Team are to count the number of participants at the meeting
• Team are to be in different stations of the hall/space with a form to record contact details
• One team member is to address the group and thank them all for their participation
• Team member is then to present the UVP:

“We are currently in the process of developing a solution that allows women to menstruate with dignity and comfort, so it no longer impacts your day to day life and productivity”

• Team member is then to present CTA:

“If you want to know more please approach a team member to ask us questions and to give us your contact details so we can contact you when we have a viable solution developed”

• Participants who approach team member to ask questions and provide their phone number are to be considered a positive response
• Team is to refer to success metrics to determine future action

 Resources:

• Paper and pens to collect contact details
• Translator/Field guides

Experiment Build B)

To be conducted externally through youth focus group facilitators testing Customer Segment 2: Menstruating School girls who use materials to manage their menstruation

• Following the completion of survey conduction, focus group facilitator is to count the number of attendants
• Facilitator is to thank participants and present UVP: 

“Project Everest are currently in the process of developing a solution that allows women to menstruate with dignity and comfort, so it no longer impacts your day to day life and productivity”

• Facilitator is to present CTA:

'If such a solution is something you would be interested in please raise your hand' 

• Facilitator is to count number of hands raised, record number and send to team along with number of attendants.
• Participants who raise their hand are to be considered a positive response

• Team are to analyse and refer to success metric for future action