Project Everest

Adopted Experiment

[Adopted Experiment] Female Sanitation and Hygiene Malawi – Offer testing/UVP – July 2019

This experiment is to be conducted in conjunction with experiment ‘Problem Definition’ and ‘Customer Segment

Lean Phase: UVP (unique value proposition)

Assumption: Our customer segments identify with the problem statement and express an interest in our unique value proposition. 

Time Period: 2 weeks

Success Metric: 60% of participants respond positively to UVP (Unique Value Proposition) and CTA (Call To Action) (see experiment build below) 

CRITERIA

Green Light – Proceed to currency testing/solution

Success Point – More than 60% of women/girls positively respond to UVP and CTA (call to action)

Orange Light – Analyse experiment build and AB test CTA’s

Failure Point – Less than 30% of women/girls positively respond to UVP and CTA

Red Light – Reassess assumptions and analyse potential influences impacting data

 

EXPERIMENT BUILD

Experiment Build A)

To be conducted in community meetings testing with Customer Segment 1: Menstruating women over the age of 18 who use materials to manage their menstruation

  • Following community meetings in which the participants complete the survey (see Customer Segment and Problem Definition Experiments) 
  • Team are to count the number of participants at the meeting
  • Team are to be in different stations of the hall/space with a form to record contact details
  • One team member is to address the group and thank them all for their participation
  • Team member is then to present the UVP:

“We are currently in the process of developing a solution that allows women to menstruate with dignity and comfort, so it no longer impacts your day to day life and productivity”

  • Team member is then to present CTA:

“If you want to know more please approach a team member to ask us questions and to give us your contact details so we can contact you when we have a viable solution developed”

  • Participants who approach team member to ask questions and provide their phone number are to be considered a positive response
  • Team is to refer to success metrics to determine future action

 Resources:

  • Paper and pens to collect contact details
  • Translator/Field guides

Experiment Build B)

To be conducted externally through youth focus group facilitators testing Customer Segment 2: Menstruating School girls who use materials to manage their menstruation

  • Following the completion of survey conduction, focus group facilitator is to count the number of attendants
  • Facilitator is to thank participants and present UVP: 

“Project Everest are currently in the process of developing a solution that allows women to menstruate with dignity and comfort, so it no longer impacts your day to day life and productivity”

  • Facilitator is to present CTA:

'If such a solution is something you would be interested in please raise your hand' 

  • Facilitator is to count number of hands raised, record number and send to team along with number of attendants.
  • Participants who raise their hand are to be considered a positive response
  • Team are to analyse and refer to success metric for future action

 

edited on 29th July 2019, 16:07 by Karli Chan

Gabriel Raubenheimer 5 months ago

Status label added: Adopted Experiment

Reply 0

Andrew Vild 4 months ago

Awesome post, you just need to put how many data points you're collecting under "Success Metric"

Reply 0

MyhtSpace 4 months ago

myehtrip

Reply 0

rosie mary 2 months ago

What were the results of this test?
hole io

Reply 0