Project Everest

Adopted Experiment

[Proposed Experiment] - Solution - Survey testing the use of the FarmEd application by farmers - FarmEd Fiji July 2019

Stephanie Brownrigg
Stephanie Brownrigg | 6 months ago | in FarmEd - Fiji

Lean Phase: Solution

Assumption: Farmers are easily able to complete the customer journey. This means they are able to use app, understand the advice, access required resources and implement the solutions. 

Time box: 3 weeks

Key metrics:

The customer journey involves; problem recognition, solution seeking, purchasing app, using the app through asking a question, FarmEd can understand the info, farmers understand the advice, farmers have access to resources to implement advice, farmers implement the advice and repeat purchase/ follow up questions.


  • Percentage of people that completed the customer journey

  • Percentage of people who submitted questions

  • Percentage of people who received feedback and understood it

  • Percentage of people who received feedback and had the resources required for the advice provided

  • Percentage of people with clear questions


Success point: 60% complete the customer journey

 Green Light:

  • Continue to develop the app

  • Move on to test a new feature


Orange Light Range: 30-60% complete the journey / 60% partially complete journey

 Orange Light:

  •  Work out what is preventing customers from completing customer journey (e.g. Unable to understand the function of the app, lack of access to resources)

  • Implement tailored solutions into app

  • Evaluating pitching technique (more demonstrations, more tailored)

Success Point: <30% complete journey

Red Light:

  •  Assessing if solution is appropriate (cannot understand the advice)

  • Create survey to ask customers why they are having problems completing the customer journey

  • Evaluate pitching technique


Experimental build:


  • Ensure all trekkers are familiar with pitch and understand the function of app

  • Ensure all trekkers have the link to download and distribute the app and are familiar with it’s utility for demonstrations

  • Trekkers understand concepts behind specific villages and select villages which are more likely to be early adopters (e.g. have smartphones, have previously bought app) - look on HubSpot and Google Drive

  • Ensure all trekkers have access to survey in order to ask relevant questions



  • Conduct a survey to determine whether they have understood advice and can implement it

  • Ensure farmers understand how to use the app and it's function



  • Analyse data and record on HubSpot

  • Reassess farmers who didn’t complete journey and seek cause of the incompletion.

  • Evaluate pitching technique




Creating Surveys – Stage by Stage break down:



Village visit

(More Sales oriented)



Receiving Qs and Sending As


Assess Implementation

(More survey oriented)


Currency Testing

-        Ask qualifying Qs (i.e. are they a farmer? Do they have pest and disease problems?) – ‘blueprint’ of how to access early adopters

-        Make sales


-        Want to subscribe to the app for another month

-        Did they recommend to anyone?  How many?

Utility Testing

-        Can they download the app?

-        Are they using the app

-        Quality of info. we receive

-        Can we answer the Qs they send?

-        Asking for more info.

-        Have they been able to implement advice?

- Access to resources?

Solution Testing


-        Sending Qs related to core functions of app

-        Q’s about non-core function OR to FB

-        Why didn’t Qs relate to core function?

-        What Qs do they ask?

edited on 5th July 2019, 00:07 by Eugenia Muñoz

Eugenia Muñoz 6 months ago

Status label added: Adopted Experiment

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