Proposed Experiment

[Proposed Experiment] Offer Test Micro-enterprises July Fiji

Lean Phase: UVP

Assumption: Micro-enterprises in Fiji are willing to meet with PEV to understand and discuss methods and solutions to financial management. This will allow them to budget and save more effectively, by storing data that can be used to later gain them access to financial solutions such as loans.

Time Box: 2 weeks

Success Metric: The number of micro-enterprises that agree to a follow up meeting. This will be tested with 30 businesses.


Green Light: Proceed to currency testing and building out MVP deliverable.

Success Point: 50% of businesses agree to a follow up meeting.

Orange Light: Adapt the UVP or sales pitch and proceed as necessary

Failure Point: Less than 20% of businesses agree to a follow up meeting.

Red Light: Re-visit problem definition.

Experiment Build

  1. Build out sales pitch and interview questions.

  2. Organise meetings with businesses according to the village visit SOP.

  3. Do rehearsals and prepare for meetings.

  4. Conduct offer tests.

  5. Post-interview, collate data and determine if green/red light.

edited on 6th June 2019, 02:06 by Eugenia Muñoz

Rose Martin 3 weeks ago

Status label added: Proposed Experiment

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Jess Riley 2 weeks ago

Hey Rose!

What are you offer testing?

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