Project Everest

Adopted Experiment

[PROPOSED EXPERIMENT]: Problem Definition, Customer Segment | Waste Fiji July 2019

Lean Phase: Customer Segment/Problem Definition

Assumption: There is a group of people in Fiji (that may include households, small businesses, large businesses, in rural and/or urban areas) who identify waste management as a problem that they are actively seeking a solution for.

Time Period: 3 weeks

Metric: Percentage of each Fijian customer segment that identify waste management as a problem they are seeking a solution for. Three customer segments to be tested, with a sample size of 30 in each are:

  • Households
  • Small/informal businesses
  • Large businesses

In each sample of 30:

  • 10 will come from inland rural areas
  • 10 will come from urban areas
  • 10 will come from coastal rural areas

This field research will take place in the Sigatoka area, or between Nadi and Suva.

Criteria:

Green Light: Proceed with writing a Customer Segment Black Label and create an experiment to offer test a problem statement.

Success Point: Within a specific customer segment 33% of Fijians surveyed identify waste management as a problem they are seeking a solution for.

Orange Light: Refine the proposed customer segment.

Failure Point: Within a specific customer segment 10% of Fijians surveyed identify waste management as a problem they are seeking a solution for.

Red Light: Redefine customer segment entirely as a result of insights from the conducted experiment and from previous research.

Experiment Build: 

https://docs.google.com/document/d/1q6KOmPLYc...dit?usp=sharing

Survey: https://forms.gle/CsCEDA7okC42UMBj9

edited on 23rd July 2019, 19:07 by Georgina Robinson

Lucy Preiss 6 months ago

Status label added: Proposed Experiment

Reply 0

Rose Martin 6 months ago

How many people do you think need to be surveyed in this? And how many segments ideally should be looked into from the ones mentioned above?

Reply 0

Andrew Vild 6 months ago

Status label added: Experiment adopted

Status label removed: Proposed Experiment

I made some slight changes to address customer segment definition and number of data points to achieve a significant dataset.

Reply 0

James C.Brown 4 months ago

Removed, due to spam

Reply 0