Project Everest

[BLACK LABEL]: Fuel Amisen April 2019

Alacoque Tunny
Alacoque Tunny | 6 months ago | in ROA **TRAINING**

Lean Canvas- PROBLEM

Families in Jumtha suffer great financial pressures which means they are unable to afford fuel to cook for their families. Due to factors such as the wet season doubling the price of wood which is the predominant fuel source families are never in a position of financial stability. Additionally they have to work longer to make ends meet which results in lack of family time.


“If I could describe my top three problems in cooking with fuel it would be COST, COST, COST.” - The village chief Pablo

Note: Alternative solutions The current solutions to this problem are:

  • Wood- Most preferred option. $4-5per/kg. 1 kg lasts 1 meal for a household of 5. Volatile price as in the wet season this price doubles to $8-10per/kg.

  • Charcoal- Less favoured. $2-3per/kg. Most affordable. Messy.

  • Kerosene- Least preferred option. $20 for 5L. Expensive and only used in desperate measures



The customer segment we have identified through empathising with local community members throughout Amesin is families with children under the age of 15.


Key demographic features

Parents with young children <15

Residing in the village of Jumtha (100 people [30 families])

Low socio-economic (Average income of $60 for a family of 5 <$15 disposable income)

Occupation- 1/2 farmers (50), 1/3 factory (33.3%), 1/3 other (33.3%)


Expressed a desire for a more affordable fuel solution.


Lean Canvas- SOLUTION

Our solution to the problem is to provide an affordable, reliable fuel alternative. This alternative is a briquette made predominantly from maize as that is the main crop yield in Amesin. This solution enables prices to be reliable all year which relieves financial pressures especially in the wet season.


Lean Canvas- CHANNEL

Our channel is the Magic Shop located in Vengara which is owned by Margarita. Margarita has agreed to a MOA establishing our business relationship.


Lean Canvas- KEY METRICS 

Our key metrics are as follows:

  • Sales- How many sales of briquettes are made? Need to make a profit and long term viability of the business revenues.

  • Amount of farm waste- How much farm waste provided to us? This is needed to measure scalability of manufacturing processes.

  • LTV- Critical to the success of the business in relation to the cost of acquisition. Measuring the virial coefficient. Used as a measure of marketing and cost of sales.

  • Repurposed waste- How much of the waste collected can be successfully repurposed? This is necessary to verify the efficiency of materials collected and future growth.


Lean Canvas- COST & REVENUE

Our costs include labour, machinery ($80) (fixed cost for briquette press), commission fees (10% of sales) and materials (10c per/kg) (to make briquette). Our source of revenue is product sales.

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