Project Everest

[Proposed Experiment]: Utility Test (1 Month Warp) Nutrition Amisen April 2019

Laura-Anne Aitken
Laura-Anne Aitken | 8 months ago | in ROA **TRAINING**


Assumption: Customers who had purchased and trialed a ‘nutrition box’ over a one month period, felt satisfied that the product delivered the following values:

Lean phase: Solution 

- Easy to access

- Convenient in delivery

- Increases nutrient and / or diet variety


Key Metrics:

The percentage of customers that are engaged and satisfied with the service



Green light: Proceed - Develop a solution based on the utilities tested, including features identified in this experiment

Success point: >60% of customers are satisfied (score +7) and recommending product

Orange light: Optimise: Re-evaluate the utilities tested.

Failure point: <30% of customers are satisfied (score +7) or not recommending product


Red light: Failure Protocol -  Re-evaluate if people are willing to pay enough for a solution.

Experiment Build:

Using the attached survey, we will be testing if the customers after a one-month period are feeling satisfied that we are delivering our said values. This experiment will be conducted in the village of Vengara, where our customers will answer a few questions about their experience with the product.

  1. Have you purchased additional supplements? If so how much did you spend and what did you purchase?
  2. Have you noticed in any changes in going to the doctor since you started buying our product?
    1. Attending more often
    2. Attending the same amount
    3. Attending less often
  3. How did you find out about us?
    1. Friends or families
    2. Through our team members
    3. Advertisement
    4. Social media
    5. Other
  4. Can you rank our key features from 1-5 (with 1 being the best feature)?a. Variety of different food
    1. Convenience of delivery
    2. Accessibility to new foods
    3. Education for nutrition
    4. Preparation of food
  5. How often have you consciously made a decision to vary your diet, since receiving the nutrition box?
    1. Never
    2. Not often
    3. Sometimes
    4. All the time
  6.  On a scale from 1-10 how convenient is door to door delivery

Experiment Results:

To be added

edited on 28th April 2019, 13:04 by Laura-Anne Aitken

Lily Partridge 8 months ago

There was no reach identified in this experiment so it's hard to guage the success of this ongoing. A secondary metric could have been that you had assessed the conversion and uptake rate of customers over this period. Then you can assess the scalable opportunity.

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