Project Everest

[Adopted Experiment]: Utility Test Sanitation April 2019

Lucy Cliff
Lucy Cliff | 5 months ago | in ROA **TRAINING**

Lean Phase: Solution

Assumption: The product will be a comfortable, accessible and hygeinic solution for menstruating women

Key features:

  • Increased savings

  • Decrease hygienic discomfort

  • Improved social acceptance

Time box: 1 month


Success Metric:

NPS (net promoter score) across 18 early adopters who received a prototype.


Green light: Choose which product was most successful. Refine prototype and business model, specifically marketing and unfair advantage. Decide upon wholesale or direct.

Success point: >50

Orange light: Optimise: Review the benefits of the product in relation to customer desires.

Failure point: <10

Red light: Change product and conduct further utility tests.


Experimental Build

We will split the 18 women into 2 groups of 9. The groups will be a mix of people within different villages and communities. Each group will receive either period underwear or biodegradable pads, along with information session. A post-trial interview will be conducted after 1 month as follows:

  1. Engage with the customers from Medical Centre who have paid a deposit for solution

  2. Survey using the questions below


  • How many times are you visiting the clinic per year because of menstrual hygeine issues?

  • How do you feel about washing the product (On a scale of 1 being super comfortable to 5 being super uncomfortable)?

  • How many days have you missed any days from work/ school due to menstruation?

  • How did you feel about delivery? Would you prefer to access the product through a shop or home delivered?

  • How have you been disposing of the product?

  • How are you feeling about the discreteness of the product?

  • How much improvement do you believe the product has had on your life on a scale of 1 to 10

Scale: The results of this experiment will be key in the future scalablity of this business. For example if we go through direct delivery or through wholesale. The NPS is important in addressing the furture situation of marketing and understanding if our early adopters can reach out to the early majority and so on.


edited on 28th April 2019, 23:04 by Harry Telford

Wade Tink 5 months ago

The NPS question is key in this, for the product it is:
"How likely are to your recommend (product name) to a friend or colleague?”

To ask for the company experience:
"On a scale of zero to ten, how likely are you to recommend our business to a friend or colleague?"

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