Project Everest

Adopted Experiment

[Proposed Experiment]: Offer Test #2 Amisen April 2019

by
Kirrily Mann
Kirrily Mann | 9 months ago | in ROA **TRAINING**

Lean Phase: Customer Segments and Problem

Assumption:Low to moderate socioeconomic parents from Vengara village with young children and babies are willing to pay to support the nutritional needs of their family.

 

Channel 4: Facebook – interaction with page and EOI response to platform

PCM: Do wish for better opportunities for your child? Access nutritional foods here

CTA: provide EOI message through Facebook with contact details provided

Time Box: 5 days

Success Metric: 

Green Light : Proceed with currency test

Success point: 100 of people interact with platform

Orange Light: Evaluate mode of delivery 

Failure point - > 30 people interact with the platform

Red light: discontinue the channel as not viable

 

Channel 5: Local newspaper advertisement with USSD

PCM: Do you wish for greater health for your whole community and their future? Let us provide you with nutritional foods

CTA:Use this code [USSD]

Time Box: 5 days

Green Light : Proceed with currency test

Success point: 150 of people interact with platform

Orange Light: Evaluate mode of delivery 

Failure point - > 30 people engage with our platform

Red light: discontinue the channel as not viable

 

edited on 28th April 2019, 02:04 by Kirrily Mann

Felix Zerbib 9 months ago

Status label added: Experiment adopted

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