Project Everest

Proposed Experiment

[Proposed Experiment] Utility Test Microfinance Amisen April 2019

by
Jamie Butler
Jamie Butler | 3 months ago | in ROA **TRAINING**

April 19- Amisen

Lean Phase- Solution 

Assumption- USSD (mobile money) is the best way to organise savings for the desired customer segment.

 

Time Box: 1 Week

Success Metric:

% of customers stating they have access to and have a positive reception towards using USSD in the MVP.

Green Light:

Continue to use USSD in the MVP.

Success Point: >60% of customers have access to and have a positive reception towards using USSD in the MVP.

Orange Light:

Look at the feedback given to iterate this feature of the MVP to become more suited towards the customer.

Red Light: Revaluate the platform for the feature on the MVP.

Failure Point: <30% have access to and have a positive reception towards using USSD in the MVP.

Experiment Build:

  • Develop survey asking the respondents usage of and opinions of Mobile   Money and USSD.
  • Collate phone numbers of all previous MVP purchasers.
  • Distribute survey via SMS.
  • Analyse Results.

Survey Design

Have you used Mobile Money before?

Have you heard of USSD before?

If yes, how do you feel towards the USSD service?

Andrew Vild 3 months ago

Status label added: Proposed Experiment

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