projecteverest

Experiment Results

[EXPERIMENT RESULTS]: Currency Test Results HEALTH AMISEN APRIL 2019

by
Abbey Dyson
Abbey Dyson | 1 month ago | in ROA **TRAINING**

This experiment focused on validating the problems identified during empathising and offer testing.

Experiment post: https://projecteverest.crowdicity.com/post/1318460

Lean Phase: Currency Test

Assumption: Mothers of children under the age of 15 in Vengara will exchange money for an undetermined solution that aims to remove the stress and negative emotion invoked when their child is sick, and they cannot help them.

Results:

Channel 1:

Reached them on phone- 85%
Organised meeting place/time- 80%
Attended meeting- 75%
Paid deposit- 21.76%

*Overall conversion- 11.11%

Price point- $60 

A green light has been achieved with 11.11%. This success rate exceeds the success metric of >10%.

F2F engagement additionally validated key findings from empathising stage, that customer segment feels high levels of stress and anxiety around the time and cost of accessing medical services and that the relief of a non-tangible solution was substantial enough to commit with a 50% deposit.

It should be noted that that with these findings, proceeding to utility testing is extremely valid as an increased reach substantially exceeds our victory revenue point.

Validated Learning:

Results confirm that mothers from Vergara with children under the age of 15 are our customer segment. They also affirm the assumption that negative emotions (sadness, anxiety, stress, disempowerment) around limited access to health care is correct.

Next Move: 

The next experiment to be conducted is utility testing for tech-based MVP.

 

edited on 28th April 2019, 06:04 by Abbey Dyson

Wade Tink 1 month ago

Love. Well done.

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Wade Tink 1 month ago

Status label added: Experiment Results

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Wade Tink 1 month ago

However, just worked out that your numbers are incorrect...check them...

Currency Test Results:

Reached them on phone- 85%

Organised meeting place/time- 80%

Attended meeting- 75%

Paid deposit- 21.76%

*Overall conversion- 11.11%

Price point- $60

Reply 0

Abbey Dyson 1 month ago

Thank you! Updated, and so is the google drive spreadsheet to reflect these numbers.
https://docs.google.com/spreadsheets/d/1v-4mR...#gid=2095860528

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