Project Everest

[Proposed Experiment]: Utility Test 2 Nutrition Amisen April 2019

by
Laura Suttle
Laura Suttle | 7 months ago | in ROA **TRAINING**

Lean Phase: Solution


Assumption: The service provided will be easily subscribed to


Time box: 1h


Green light: Proceed with next iteration of product 


Success point: >60% participants respond “yes” to text message 


Orange light: Review clarity of message 


Failure point: <30% of participants answer “yes” to text message 


Red light: Review features of utility test and optimise


Experimental Build


The one feature this is testing - the mode of subscription.


In order to achieve this we have designed a bulk text message to send to all of the stakeholders. They will have the option to reply with a YES and sign up for out notifications. 


Next move: Conduct experiment and analyse results 

edited on 27th April 2019, 11:04 by Laura Suttle

Andrew Vild 7 months ago

Testing the ability or ease of subscription to your business' product or service doesn't validate your solution - it validates text messaging as a channel specifically. Review your focus framework to understand what a utility test actually validates - this is the individual features of your product/service.

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