Project Everest


[PROBLEM]: Waste Amison – Inadequate access to Waste Management Solutions – April 2019

Madeleine McArthur
Madeleine McArthur | 6 months ago | in ROA **TRAINING**


In April 2019, the Waste Management Team conducted interviews with community members in the towns of Keisla, Vengara and Jumtha in order to validate the customer segment. Through conducting these interviews the team gained invaluable insights with regard to existing waste management services and the emotions the community members feel when dealing with these services and managing their waste.

From these insights, the April 2019 Waste team were able to construct a problem centric message, for the purpose of the offer testing; that encapsulated the emotions and challenges identified by community members.

The problem centric message and call to action generated. 

‘Are you frustrated with your current waste management solutions? There’s a better way. Book a follow up consultation with us to learn more about more efficient and cost-effective waste management solutions.’ 

Results and Insights

From the 38 households visited, 28 answered the door and 25 people finishing the questionnaire. From the 25 face to face interviews conducted, 18 positive responses were received. This validates that community members identify with feeling frustrated that there is a lack of cost effective and efficient waste management solutions. It was also identified that they believe the waste deters tourists from visiting, decreasing village and overall country income. Furthermore, this problem has been accurately defined.

Link to Results Post:

Significant insights can be generated when analysing the nature of the responses received and which communities responded. 

Nature of the Response:

All of the face to face interviews were conducted with community members, business owners and government officials of the respective villages. The nature of our response demonstrates that there is a strong interest within the villages, particularly in the high and middle affluence villages that can afford to pay for a service and also value the tourism industry. However in lower affluence villages, their responses demonstrated that they cannot afford a service for waste management, as they have more pressing issues to deal with.


As previously discussed, the results of the experiment show that communities in the high and middle affluence villages do heavily identify with the problem as it is defined. Moving forward from the offer testing, the team will continue to meet in person with the villages; Keisla and Vengara. Through this, the team will strengthen existing relationships and develop new connections, an invaluable step moving forward for the team and the direction of the project as it moves into currency testing.

It is imperative that these relationships be positively maintained, as the communities retain significant decision making power and will for waste management change to occur. These relationships, subsequent understandings gained and insights generated will help to shape and direct the project. This will enable the team to create a successful solution that accurately meets the interests of community members and addresses the challenges which they face with their waste management on a day-to-day basis.


edited on 27th April 2019, 02:04 by Madeleine McArthur

Andrew Vild 6 months ago

Status label added: Problem

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