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Experiment Results

[Experiment Results]: Offer Test Fuel Amisen April 2019

by
Lily Partridge
+1
Submitted by
Lily Partridge | 1 month ago | in ROA **TRAINING**

Reference to Experiment Post: [Proposed Experiment]: Offer Test Fuel Amisen April 2019

Experiment post: https://projecteverest.crowdicity.com/post/1315220

Lean Phase: Customer Segment & Problem

Assumption: Community members in lower-socio demographic villages are aware of the issues surrounding their fuel issues and feel concerned about the impacts on themselves and their families.

Results:
Channel 1: Door to door (family homes in Jumtha)
PCM: Worried about affording to cook for your family? Discover more efficient solutions.
CTA: Access more affordable fuel. (personal details submitted)

32 villagers were engaged over 5 days.
5 villagers provided their personal information.
An orange light has been achieved with 15%. We will continue to test this PCM and CTA through different channels moving forward.

Comments: There were not enough people surveyed that fitted the target demographic, however of the 32 that were considered qualified customers, there was definite interest. Many of those who were interested discussed that both they and their children had experienced symptoms that indicated smoke-induced respiratory issues. This needs to be explored further.

Channel 2: Community meetings (organised by village chief Pablo)
PCM: Tired from working hard to afford cooking fuel? Try a cheaper solution.
CTA: Access more affordable fuel.(personal details submitted)

21 families Pablo claimed to have spoken to
9 farmers turned up to event

An orange light has been achieved with 45%. We will continue to engage with Pablo as a key stakeholder/channel opportunity.

Comments: A lot of people were potentially there because they felt obligated from Pablo rather than genuinely interested. Pablo indicated that there was a definite interest.

Channel 3: Intercept gathering locations - surveying where people gather fuel for their stoves and intercepting key popular locations
PCM:  Tired from working hard to afford cooking fuel? Try a cheaper solution
CTA:  Access more affordable fuel. (personal details submitted)

36 people were surveyed
27 people expressed an interest

A green light has been achieved with 75%. This exceeds the success metric of 60%. We will proceed with the next actions.

Comments: Those engaged were very interested in a potential solution and expressed frustration at their current activity of collecting fuel. Some did treat the experience as a social event and wanted to see how they could make a solution work together.

 

Validated Learning: The assumption that community members in lower-socio demographic villages are aware of the issues surrounding their fuel issues and feel concerned about the impacts on themselves and their families has not been confirmed.

What has been shown is that lower socio-economic villagers are motivated to find solutions to their current cooking costs and the inconvenience caused by current solutions.


Next Move: Currency testing, consolidate channels

Andrew Vild 1 month ago

Status label added: Experiment Results

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