Project Everest

Experiment Results

[Experiment Results] Offer Test Health Amisen April 2019

by
Wade Tink
Wade Tink | 3 months ago | in ROA **TRAINING**

Reference to Experiment Post: [Experiment Adopted]: Offer Test Health Amisen April 2019

Experiment post: https://projecteverest.crowdicity.com/post/1315260

Lean Phase: Customer Segment & Problem

Assumption: Mothers to children in the rural areas of Amisen feel frustrated about the lack of access to professional medical help.

Results:
Experiments conducted over 4 days.
Channel 1: Word of Mouth/ pamphlet through the Local Nurses, especially Eena in Vengara during Consultation
PCM: Frustrated by waiting too long for medical help? Get more efficient help
CTA: Find out more by putting your details here: (Name and phone number)

126 people engaged by nurses
76 people provided contact details

A green light has been achieved with 60.3%. This success rate exceeds the success metric of 40%.
Comments from nurse: people were frustrated by sitting in hot waiting rooms when they or their loved ones were sick and in need of help. Nurses try to see all patients, but because of numbers their consultations get shortened to 3 to 5 minutes per person.

Channel 2: Engaged with and organised ‘free health check’ event through village elder in Jumtha. He stated he would spread the word through his channels.
PCM: Unsure about your health? Find out if you are at risk
CTA: Turn up to the free health check

40 villagers Pablo claimed to have spoken to
25 villagers turned up to event

A green light has been achieved with 62.5%. This success rate exceeds the success metric of 40%.
Comments from your conduct of event: everyone who turned up was interested in accessing more services and getting health checks with greater frequency. Many asked questions of the trekkers about what they were doing and what specifically they were doing to improve medical access.
*Your assessment of success needs to be taken in context that villagers were provided with something for free.

Channel 3: Trekkers engaged in door knocking Vengara village over 4 days
PCM: Feeling frustrated about your wait times to get professional medical help? Would you like to receive help faster?
CTA: Learn more by providing your name and phone number.

32 people surveyed at their homes
4 people provided contact details

A green light has been achieved with 12.5%. The success rate evaluated for this channel is 7% given that it is not achieving a targeted approach to beneficiaries.
Comments from trekkers: most of the people engaged struggled to connect with the problem or were not interested as they were busy. It was a long slog and it was a massive mix of people they engaged with.

Validated Learning: Results indicate that lower socio-demographic villagers in Amisen are our customer segment. The assumption that they feel frustrated about the lack of access to professional medical help is correct.

Next Move: The next experiment to be conducted is currency testing. 

edited on 25th April 2019, 11:04 by Wade Tink

Wade Tink 3 months ago

Status label added: Experiment Results

Reply 0

Share