projecteverest

Proposed Experiment

[PROPOSED EXPERIMENT]: TEMPLATE AMISEN APRIL 2019

by
Andrew Vild
Andrew Vild | 1 month ago | in Templates

Lean Phase: Channel Testing/ Offer Testing etc. 

Assumptions:

Problem assumption 

Time Box:

 x days or weeks

Success Metric

Expected reach and conversion rate. 

How will you measure your conversion rate? Number of EOIs received or "next steps" taken. 

Criteria:

Green Light- What will you do if you're successful

Success Point – eg. >x% conversion rate. 

Orange Light – Re-evaluate the ...

Failure Point – 

Red Light – What will you do to move forward/backward?

Experiment Build: (Outline how you will achieve the experiment)

Channel 1:

PCM: 

1.

2.

CTA: 

Method:

Channel 2:

PCM

1.

2. 

CTA:

Method:

etc...

edited on 25th April 2019, 08:04 by Andrew Vild

Andrew Vild 1 month ago

Status label added: Experiment adopted

Reply 0

Andrew Vild 2 weeks ago

Status label added: Proposed Experiment

Reply 0

Andrew Vild 2 weeks ago

Status label removed: Adopted Experiment

Reply 0

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