Project Everest

Adopted Experiment

[Proposed Experiment]: Offer Test Health Amisen April 2019

by
Deeksha Balaji
Deeksha Balaji | 7 months ago | in ROA **TRAINING**

Lean Phase: Channel Testing/ Offer Testing etc. 

Assumptions:

Mothers do not have adequate access to medical facilities

Time Box: 2 Weeks

Success Metric

If 20 or more leads call number (reach 50 with a conversion rate of 40%)

Criteria:

Green Light-

Success Point – >40% 

Orange Light – Re-evaluate the assumption stated above

Failure Point – <20%

Red Light – Re-evaluate target Customer segment and channels

Experiment Build: (Outline how you will achieve the experiment)

Channel 1: Local Nurses (Eena) in Vengara Village.

PCM:

1.Frustrated with long wait times at the clinic? Educate yourself today.

2. Fearful for your child’s safety? Seek fast help today.

CTA: Call this number (PEV phone number)

Method:

  1. Speak to nurses (Determine whether feasible channel).
  2. Nurses refers mothers with young children by providing them with PEV number
  3. Develop business card to give them.
  4. Execute on delivering brochures to nurse to further disperse to Mothers.

Success Metric

If 15 or more leads call number (reach 50 with a conversion rate of 30%)

Criteria:

Green Light-

Success Point – >30% 

Orange Light – Re-evaluate the assumption stated above

Failure Point – <10%

Red Light – Re-evaluate target Customer segment, channels and

Channel 2: Clinics Waiting Room

PCM

  1. Frustrated with long wait times at the clinic? Educate yourself today
  2. Fearful for your child’s safety? Seek fast help today.

CTA: Provide name and phone number to (PEV phone number)

Method:

  1. Seek consent of Clinic Waiting area
  2. Create brochures to give them with general medical knowledge
  3. Carry clipboard to collect information
  4. Execute and Record

Channel 3: Local market.

PCM

  1. Frustrated with long wait times at the clinic? Educate yourself today.
  2. Fearful for your child’s safety? Seek fast help today.

CTA: Provide name and phone number to (PEV phone number)

Method:

  1. Gain consent to survey near grocery store or daycare centre.
  2. Distribution of information pamphlet to Mothers of children under 15 through PEV trekkers
  3. Prepare information pamphlet.
  4. Clipboard for information
  5. Execute and record.
edited on 25th April 2019, 22:04 by Deeksha Balaji

Wade Tink 7 months ago

Edit’s needed:
Follow the format but in this case just place your assumptions in
Offer 1- success metric change to providing their personal info (Name, phone number)
- success metric explain reach expected over the time period, conversion (which you have as 4/10) and expected conversion into a sale as a next step. I realise these are estimates
- define time box in terms of how long it will take in days or weeks
- PCM “Tired of long wait times at the clinic?” could be stronger. Are they actually physically ‘tired’ as a result of waiting at a clinic. Place the second active part of the PCM on the back of it.
Offer 2- same as Offer 1 for success metrics, time box and PCM. Use a different PCM especially given what I have written in considerations below.
Offer 3- as per offer 1 & 2 the success metric needs to change
- face to face is going to have reach issues and challenges with meeting the specific early adopters. Why does this constitute a channel based on observable behaviours- please explain this.

Considerations (edit if you chose):
Offer 2- Channel reads as the same as channel 1. The only difference I see is that PEV trekkers are going to provide the PCM and CTA versus a qualified nurse. Thus what I perceive you are assessing is the social proof of a local community member and qualified professional.

Reply 0

Wade Tink 7 months ago

Team....wtf?! Ref below in **. I'm assuming there are circumstances I'm unaware of, outside of your control, that prevented you from being able to achieve this. Please find me and let me know what happened.

Offer 1- success metric change to providing their personal info (Name, phone number)
**Done**
- success metric explain reach expected over the time period, conversion (which you have as 4/10) and expected conversion into a sale as a next step. I realise these are estimates
**Not Done**
- define time box in terms of how long it will take in days or weeks
**Not Done** according to template
- PCM “Tired of long wait times at the clinic?” could be stronger. Are they actually physically ‘tired’ as a result of waiting at a clinic. Place the second active part of the PCM on the back of it.
**Not Done**

Offer 2- same as Offer 1 for success metrics, time box and PCM. Use a different PCM especially given what I have written in considerations below.
**Not Done**
Offer 3- as per offer 1 & 2 the success metric needs to change
**Not Done**
- face to face is going to have reach issues and challenges with meeting the specific early adopters. Why does this constitute a channel based on observable behaviours- please explain this.
**Not Done**

Considerations (edit if you chose):
Offer 2- Channel reads as the same as channel 1. The only difference I see is that PEV trekkers are going to provide the PCM and CTA versus a qualified nurse. Thus what I perceive you are assessing is the social proof of a local community member and qualified professional.
**Not Done**

Reply 0

Andrew Vild 7 months ago

Status label added: Experiment adopted

Reply 0