projecteverest

Adopted Experiment

[Proposed Experiment]: Offer Test Microfinance Amisen April 2019

Lean Phase: Customer Segment/Problem 

Assumptions:

Rural community members feel frustrated because they lack support with regards to financial services.

Time Box:

 1 week

Success Metric:

Out of 25 eligible people interviewed, 30% of people will agree to a follow up meeting after actively engaging with offer test

Criteria:

Green Light- Assumption confirmed. Move along to currency testing.

Success Point – 30% of people agree to follow up

Orange Light – Re-evaluate the problem centric message and re-do offer test

Failure Point – 10% of people engage

Red Light – Re-evaluate the customer segment and problem statement

Experiment Build:

1. Develop a survey

2. Create a CRM to input data

3. Travel to designated locations

4. Conduct interviews

5. Record answers

6. Collect and analyse data in CRM

7. Victory

8. Determine success metric

Channel 1: Rural Marketplaces

PCM: 

1. Do you feel frustrated about the security of your money? Access safer financial services.

2. Do you feel anxious by a lack of safe access to financial services? Learn more about financial security.

CTA: Let us know your contact details for a follow up meeting.

Method: Face to face interview with market stall owners and shoppers

Channel 2: Tuk Tuk stands

PCM

1. Do you feel frustrated about the security of your money? Access safer financial services.

2. Do you feel anxious by a lack of safe access to financial services? Learn more about financial security.

CTA: Let us know your contact details for a follow up meeting.

Method: Face to face interviews with locals waiting for Tuk Tuks and with Tuk Tuk drivers. 

Channel 3: Rural community members (who don't use a bank)

PCM

1. Do you feel frustrated about the security of your money? Access safer financial services.

2. Do you feel anxious by a lack of safe access to financial services? Learn more about financial security.

CTA: Let us know your contact details for a follow up meeting.

Method: Face to face interviews with business operators found through going door to door in rural communities

edited on 2nd May 2019, 22:05 by Charlotte Crofts

Andrew Vild 1 month ago

Need to ensure you have three channels that you're testing here.

Need to define your assumption: eg. "people feel frustrated they don't have financial security through lack of financial support"

PCM: Need to answer your question of "pain". eg. "Do you feel frustrated about the security of your money? Access safer financial services" (taken from your CTA)

Your CTA is the next step required by them to show interest in your product, eg. "send an sms with your name to this number."

Use the right titles, eg. "Green light", not "proceed"

Template format:
Lean Phase: Channel Testing/ Offer Testing etc.

Assumptions:

Problem assumption

Time Box:

x days or weeks

Success Metric

Expected reach and conversion rate.

How will you measure your conversion rate? Number of EOIs received or "next steps" taken.

Criteria:

Green Light- What will you do if you're successful

Success Point – eg. >x% conversion rate.

Orange Light – Re-evaluate the ...

Failure Point –

Red Light – What will you do to move forward/backward?

Experiment Build: (Outline how you will achieve the experiment)

Channel 1:

PCM:

1.

2.

CTA:

Method:

Channel 2:

PCM

1.

2.

CTA:

Method:

etc...

Reply 0

Andrew Vild 1 month ago

Edits need to be made, as results have been based off a "theoretically better" proposed experiment with a broader customer segment.


Reply 0

Andrew Vild 1 month ago

Status label added: Experiment adopted

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