Project Everest

[Experiment Results]: Solar Consulting Malawi - Poster Advertising - February 2019

Experiment Design Post

https://projecteverest.crowdicity.com/post/838360

Reassert Lean Phase: Channels - Customer Lead Generation

Reassert Assumption: Poster advertising in Blantyre shops is an effective means of reaching a customer’s interest in the solar product.

Results:

Based on the success metric of number of interactions made through the posters, the experiment hit red light (less than 10 interactions).

Only two interactions were made with the posters over 3 weeks, both interactions did not convert into sales.

Poster retention: 6 of 8 stores kept the posters up over the 3 weeks.

Validated Learning:

The results of this experiment contradicted our assumption that posters in stores would be an effective means of reaching a customer’s interest in the solar product.

This experiment concludes two poster advertising experiments (previous experiment was street poster advertising), both of which hit red light. Therefore we have concluded that poster advertising is not a viable channel for lead generation.

Next Move:  

Investigate other means of advertising the solar product to generate leads. A possible area to investigate is social media advertising such as posting on facebook pages of local organisations (eg. NAYO facebook page).

 

No comments yet, be the first to post one!
Share