Project Everest

Experiment Results

[Experiment Results] - Solution (MVP) - Case Studies Phase 1 - Timor February 2019

Jemima Crawford
Jemima Crawford | 11 months ago | in FarmEd - Timor-Leste

Reference the Experiment Design Post:

This experiment will be conducted across two phases. The first phase is designed to qualify farmers who would be a suitable candidate for a case study once the FarmEd app is launched. It will involve selling these farmers an App and Sensor bundle and setting up a communications channel with them.


Lean Phase:

Solution (MVP)



Farmers are both willing and able to afford participating in the case study program through purchasing the app-sensor bundle.


Success point:

The success point was determined by having 45% of farmers we visit signed up to do the case study, this includes signing the document, purchasing the app and sensor bundle and establishing communication channels for feedback.



This experiment met several blocks and as a result was re-evaluated to be less concerned with large scale sales and rather on ensuring that those signing up to be case studies would be eligible to utilise the application and sensor to their full potential and the users benefit.


The team visited 15 farmers in Man-luana and Hera who had signed MOU’s in December agreeing to buy the app and sensor when it launched in Tetun (anticipated at the time to be in January). However the team found that a significant number of the farmers who had signed MOU’s were not eligible early adopter customers of the FarmEd app.

The MOU from December was mistranslated in Tetun and did not convey its intended meaning. Several of the farmers visited did not have sufficient land area to utilise the full capacity of the application, did not have a smartphone or phone, or were illiterate. This caused a block in the experiment and the team decided to re-evaluate the number of case studies to aim for. The team looked through the FarmEd map and met with farmers who fit the criteria of FarmEd’s early adopter segment. As a result the team decided to reduce the original aim of 22 case studies down to 4, 3 in Man-luana and 1 in Hera.


These case studies participants currently have the FarmEd Timor app downloaded on their smartphone with their accounts and farms set up. The App is in the process of its information being transferred into Tetun, and will automatically update on their phones when this happens. The case studies also have a Tetun instructional pamphlet of the app, and have received demonstrations on how to use both the app and sensor from the team through trusted translators. Along with this, the participants have a printed basic crop/Ph table to reference until the app is in Tetun. The case study participants have 10 feedback forms each, and will receive a reminder fortnightly via whatsapp to send a photo of their filled out form through the same whatsapp channel (to the FarmEd February TL Jemima Crawford).  


Detailed profiles of each case study participant can be found here and should be thoroughly reviewed by the July team.


Validated Learning:

This experiment did not reach the hypothesis that 45% of farmers visited would sign up for a case study. In Man-luana we aimed to visit a total of 22 farmers and in Hera we aimed to meet with 16 farmers. Due to our limited project time as well as many of the farms being located in obscure places, we were unable to reach this total number of farmers. The data was skewed as we could not get to as many farmers as we had originally planned for.


From this experiment the team has drawn the conclusion that at most, farmers are still interested in the FarmEd project. However several may not have the means necessary to obtain the application and sensor and to utilise it to its full potential.


Next Move:

Upon completion of phase 1 of this experiment, we lead into phase 2 which will be conducted in the interim between February and July of 2019. Phase 2 of the experiment will involve FarmEd’s case study farmers using a communication channel to send feedback for the apps usability over the 5 month period between the February and July projects.


Case Study Phase 2 Experiment:

edited on 22nd May 2019, 22:05 by Andrew Vild

Andrew Vild 9 months ago

Status label added: Experiment Results

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