Project Everest

Adopted Experiment

[ADOPTED EXPERIMENT]: Hidden Hunger Malawi - Customer Segment B: Offer Test – February 2019

Lean Phase: Customer Segment

Assumption: Potential stakeholders are willing to meet with PEV. They will understand the barriers towards solving malnutrition and can provide data ad advice on how to tackle this problem. These stakeholders will be interested in the USTAWI application and will express an interest in a partnership.

Time Box: July Weeks 1-4

Success Metric:

1) Number of groups which can provide access and data and/or advice on the direction of the project.

2) Number of groups interested in the app and a B2B solution.

3) Number of stakeholders provide information on malnutrition and link to other stakeholders


Green Light: Use data and advice to inform project direction. Proceed to currency testing if organisations are interested in the app.

Success Point: 5 organisations provide data/advice. 2 organisations are interested in the app.

Orange Light: Between 0 and 5 stakeholders are interested in the project. Re-evaluate and reaffirm sympathies between Hidden Hunger and stakeholders and possibly seek out different organisations.

Failure Point: 0 organisations provide data/advice and therefore 0 organisations are interested in the app.

Red Light: Revisit February Stakeholder for more organisations.

Experiment Build:

  1. Search for potential stakeholders that share a similar aim to the Hidden Hunger Project or those who would benefit from the USTAWI application.

  2. Contact previous stakeholders who are already found to be early adopters such as Project Peanut Butter, Story Workshop, GOAL Malawi and Rab Processors.

  3. Create a WISHLOAD and meeting agenda on the potential stakeholder if it does not already exist in WorkHub.

  4. Initiate contact with the stakeholder to arrange a meeting to discuss the project and potential partnership.

  5. Conduct meeting with the stakeholder.

  6. Determine interest.

  7. Victory.

  8. Compile data into a CRM in the data collection folder in the Hidden Hunger Google Drive and analyse.
  9. Write meeting minutes and update HubSpot with full interaction.

  10. Send a follow up email and link to Crowdicity

  11. Keep updating stakeholders depending on their interest and influence on the project.


Work Update:

Currently, the February team has been able to establish meaningful contact with two of the five stakeholders, meaning that 40% of this experiment has been completed. These have been GOAL Malawi and Rab Processors LTD.

GOAL Malawi:

The Hidden Hunger January team were able to establish a partnership with GOAL Malawi towards the end of the month. The team were able to introduce Project Everest and the USTAWI application solution to which GOAL Malawi responded with high interest. The February team meet with GOAL Malawi again, and were introduced to various managers as well as the Head of Country Operations. The team were able to run through the USTAWI application and showcase a template of the current nutrition report and were thus able to receive feedback. GOAL Malawi expressed the need for Hidden Hunger to get in contact with the Department of Nutrition and provided various opinions on how the application works. These have been evaluated by the February team and passed onto the Western Sydney University Report. During this meeting, GOAL Malawi were also happy to maintain their relationship with Hidden Hunger and open up the opportunity to create a data sharing platform.

Rab Processors LTD:

The Hidden Hunger February team established contact with Rab Processors LTD and were able to organise a meeting with the Deputy Chairman. During this meeting Rab Processors were introduced to Project Everest and, more specifically, the Hidden Hunger project. Rab Processors expressed keen interest in the project coming from a business point of view as they have previously found issues with charity and NGO structures. They expressed a lot of enthusiasm about the app and proposed several ways in which the two partners can collaborate. Rab also encouraged the team to establish contact with the Department of Nutrition as they will be able to help the application launch when ready. The February team also received valuable feedback about the app and how it can possibly be moulded to the Malawian context. Rab Processors expressed interest in creating a partnership to collect and share data and were able to provide information on the nutrition space within Malawi.

Future Actions:

From this point, future teams should establish contact with three other stakeholders in order to complete offer testing. Should this experiment achieve a green light, these stakeholder relationships can be utilised in order to gain data that can be used to improve the USTAWI application. This will also move this customer segment into the currency testing stage. As well as establishing contact with new stakeholders, future teams should also maintain relationships that already have a foundation.

edited on 6th May 2019, 02:05 by Charlotte Crofts

Lucy Noble 10 months ago

Status label added: In Progress- first 50%

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Lucy Noble 10 months ago

Status label added: Experiment adopted

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