Project Everest

Experiment Results

[Experiment Results]: Baseline survey for testing the regular use of FarmEd app

by
Jess Scrivener
Jess Scrivener | 5 months ago | in FarmEd - Fiji

EXPERIMENT DESIGN POST = https://projecteverest.crowdicity.com/post/1018630

Lean Phase: Solution

Assumption: There is a demand for the application and farmers are seeking information that can be found in the application.

RESULTS

Key Outcomes: This experiment surveyed a total of 47 people from 9 villages, to determine what farmers would potentially use the application for.

Conclusion: Results have been summarised in the following table.

 

Most popular response

Second most popular response

How do you manage pests?

I use pesticides (33 farmers - 79%)

I use another method (9 farmers - 21%)

Do you often seek agricultural advice?

Yes (16 farmers - 34%)

Sometimes (16 farmers - 34%)

How long does it take to receive farming information (e.g. from MoA)?

1 month (14 farmers - 44%)

A few days (7 farmers - 22%)

How often do you plant new crops?

Every 3 months (37 farmers - 79%)

Once a month (10 farmers - 21%)

Do you plan your farming practices?

No (42 farmers - 89%)

Yes (5 farmers - 11%)

Do you have a smartphone?

No (25 farmers - 53%)

Yes (22 farmers - 47%)

Do you have internet connection?

No (26 farmers - 55%)

Yes (15 farmers - 32%)

Out of 47 farmers, 3 farmers completed 4 actions per month, 13 farmers completed 3 actions per month, 16 farmers completed 2 actions per month, 11 farmers completed 1 action per month, and 4 farmers did not complete any of these actions per month.

The experiment results are a Red light as indicated from the above results, as 0-50% of farmers are carrying out at least three actions per month which can be assisted by the FarmEd application.

VALIDATED LEARNING

The results in this experiment do not support the assumption that there is a demand for the Govi Nena application and farmers are seeking information that can be found in the application. This means that 0-50% of farmers are carrying out at least 3 of the following actions per month: planting a new crop, applying pesticide, planning to either plant/weed/pesticide/fertilise, seek agricultural information, use a smartphone, and use the internet. This means that farmers are not undertaking these actions regularly, however, the Govi Nena application can still assist farmers in monthly actions where possible.

The experiment build could be more specific, which would have created clearer results. Investigating a farmers typical monthly schedule (in terms of surveyed actions) may have produced clearer results regarding what actions are completed on a monthly basis. The information gathered in this experiment may still be useful as a baseline: it enables changes in practices as a result of access to the app to be tracked, and provides insight into the typical schedule of a farmer who is likely to obtain the FarmEd app in the future. Therefore, this learning warrants the gathering of further information regarding current agricultural practices through an altered experiment design, in order to gather clearer and more useful data.   

NEXT MOVE

The July team should change the success metric of the baseline survey to weekly instead of monthly. The baseline survey can then be further adjusted to be applicable to farmers who have purchased the Govi Nena application. By doing this, FarmEd will be able to gather more specific data in regards to how often farmers are using the application as well as what specific information they find most useful. By surveying farmers who have already purchased the application, the baseline survey will then also be able to gauge how often farmers still engage with other sources of information, such as the MOA.

 

Andrew Vild 4 months ago

Status label added: Experiment Results

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