Project Everest

Experiment Results

[EXPERIMENT RESULTS]: Hidden Hunger Malawi - Tech Based vs Paper Based comparison: Solution / Utility Testing - February 2019

 Proposed Experiment:

Lean Phase: Solution / Unique Value Proposition

 Assumption: Malawian mothers would prefer a tech based solution to a paper based solution

Purpose: To confirm assumption that a tech based solution is the preferred way to distribute the solution

Time Box: February Weeks 2-3

Success Metric: Percentage of people who would prefer a tech based solution to a paper based solution.



Green Light: Assumption confirmed. Allows both PEV and WSU to proceed with a tech based solution. Proceed with False Door testing.

Success point: 60% of sources confirm that they would prefer a tech based solution over a paper based

Orange Light: 30-60% confirm assumption that a tech based solution is preferred. Understand factors that contribute to mixed results, such as access to tech based device/ simplicity of paper based. Gives possibility to distributing both a paper and tech based solution.

Red Light: The research contradicts our assumption & suggests that mothers would prefer a paper based solution. Revise experiment.

Failure Point: Below 30% of people say a Tech based solution is preferred to a Paper based solution



Orange light has been achieved.

The Utility Test was conducted in two locations with a total of 33 people being surveyed. The survey was conducted in Blantyre Markets and Limbe Produce Market.


Overall the survey resulted in 30% of those being surveyed stating that they would prefer a Tech based solution, whilst 58% indicated that they would prefer a paper based solution. Further to the above 12% of respondents stated that either solution would work.

As demonstrated in the below graphs, the type of phone was not a determining factor as to a corresponding response. It can be concluded however that the preference towards a technology solution increased if the user had a smartphone.

It must also be noted that 1 person surveyed did not have any access to a phone and preferred a paper based solution.  

In addition to this the survey sought to understand the samples’ understanding of nutrition and see whether or not it had an effect on the type of solution they preferred. As demonstrated in the below figures, a person’s understanding of nutrition did not determine the preference.

A noteworthy remark about these results is that at no stage or configuration of the variables was the green-light ever reached. The highest preference for a tech based solution was at 50% by those who stated that their interest in the report was a 3 out of 5 (see below table).

Tech Vs Paper based on interest


Interest In App

% for Either

% for Paper

% for Tech

















Grand Total




Data collection and representation:

To begin with the February team made changes to the survey question in order to make it quantifiable. The questionnaire has been attached below and was used to break down the information being provided via the survey. Further to this the survey count was amended to 30 people.

In order to obtain the data, surveys were conducted in Limbe Produce Markets and Blantyre Markets.  Those surveyed exhibited a broad range of socio-economic and demographic factors. Overall 16 people were surveyed in Blantyre and 17 people were surveyed in Limbe. For a summary of the data collected refer to the table below.

Sample Statistics


Sample Size


Avg. Age


Brick Phones


Smart Phone


No Phone


Avg Household Size


Avg Age of Dependents


Avg Interest Rating (Out of 5)



Moving forward:

The experiment has shown that 30% of those surveyed preferred a “Tech” solution to receive information about their nutrition. It must also be noted that 12% suggested that either solution is viable. Further to the above, the success metrics used was very ambitious and achieving an Orange light is a great result. Given that Orange Light has been achieved, the Utility Testing can progress to determine the medium by which a “Tech” based solution would operate. Further to this. It would be beneficial to the future of the project if there is an understanding of phone penetration within Customer Segment A. It would also be advantageous to explore the viability of a combined offering.



edited on 22nd February 2019, 08:02 by Aditya Alexander Andrade

Lucy Noble Feb 25, 2019

Status label added: Experiment Results

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Lucy Noble Feb 25, 2019

Status label added: In Progress- first 50%

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Lucy Noble Feb 25, 2019

Status label removed: In Progress- first 50%

Reply 0