Project Everest

Adopted Experiment

[Adopted Experiment]: Channels - Pick Up vs Delivery - Fuel I Timor-Leste July 2019

Lean Phase: Channels

Assumption: That an equally significant portion of paying customers prefer to collect the stove themselves from a predetermined location as pay an additional amount to have the product delivered directly to them. Both pick-up and delivery channels are worth utilising.

Time Box: Two weeks.

Success Metrics:

Metric

Percentage of customers that express a preference for pick up vs percentage that express a preference for delivery.

Success point:

Of customers that express a preference for pick-up or delivery, at least 40% of customers prefer pick-up AND at least 40% prefer delivery

Green Light:

Further develop Facebook ordering system and chatbot to include both pick-up and delivery options. Determine appropriate location for collection of stoves (hardware stores, market stall, or something else). Explore best method of stove delivery (potential partnership with D&N Movers, hire an intern, or something else).  

Orange Light:

If less than 40% of customers prefer pick-up, prioritise developing delivery channel whilst empathising with customers to determine their preferences or issues with pick up. Find out the blocks for customers to collect a stove.

If less than 40% of customers prefer delivery, prioritise developing pick-up channel whilst empathising with customers to determine their preferences or issues with delivery. Find out the blocks for customers in receiving the delivery of a stove.

Failure Point:

If less than 20% of customers opt for pick-up OR less than 20% of customers opt for delivery.

Red Light:

If less than 20% of customers opt for pick-up, prioritise the development of a delivery service as the only channel for receiving a stove.

OR, if less than 20% of customers opt for delivery, prioritise the development of only pick-up channels for receiving a stove.

Experiment build:

1. When making a sale, through online ordering or face to face, give the customer the option to have the stove delivered for a set price (see experiment here: https://projecteverest.crowdicity.com/post/1013490) or pick up from a predetermined location.

2. Track the total number of customers who opt for each method over a set period of time.

3. Record their selected channel for distribution and determine the overall percentage of those customers that selected pick up.

4. Fulfill sales with the selected method and gain customer feedback on process.

 

edited on 29th July 2019, 01:07 by Laura Taylor

Thomas de Heus 8 months ago

Status label added: Proposed Experiment

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Lucy Preiss 3 months ago

Status label removed: Proposed Experiment

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Lucy Preiss 3 months ago

Status label added: Adopted Experiment

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