Project Everest

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FarmEd

FarmEd - Timor-Leste

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102 Votes
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Technology enabled solution for smallholder farmers in developing countries that improves farming practices and yields.
Vision: Food security for the 475 million smallholder farmers around the world

PROBLEM
Agriculture is the single largest employer in the world, providing livelihoods for 40% of today's global population. There are about 475 million farms less than 2ha in size. These smallholder farms operate on 12% of the world’s agricultural land and produce 80% of the food that is consumed in Asia and sub-Saharan Africa, parts of the world where food security and stable income are still inadequate (Bayer, 2018).

In addition to unpredictable weather conditions that greatly affect crop quality and often wipe out entire fields, farmers rely on traditional farming practices which although effective, are often not the most efficient. They have limited resources to ensure soil health (such as pH) which if managed properly can have a drastic impact on the produce quality. Finally, farmers suffer from a lack of available and easy to interpret information about pest and disease management for their crops. Several farmers have informed PEV throughout the interview process that historically they have used Mortein as a pest management technique which has great implications for the health of their families and other potential consumers of the produce.

 

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  1. life time
    160 pts
  2. Jacqueline Horton
    134 pts
  3. William Eve
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  4. Adrian Zenteno
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Project Summary

Executive Summary  The purpose of this report is to document the challenges that currently occur in the Timor-Leste agriculture sector. PEV’s current solution to the found challenges in Timor-Leste is a smartphone application called FarmEd that offers agricultural advice to the user. The FarmEd application is currently being sold with the option of purchase in conjunction with a basic soil sensor, enabling the user to tailor the information and advice offered on the application directly...

Jacqueline Horton
by Jacqueline Horton
0 Votes
Comments 1
Jacqueline Horton

Introduction:  This experiment aims to receive feedback from the 12 case studies who have purchased the FarmEd application. This will involve FarmEd’s case study farmers using the application to receive feedback for the Tetum FarmEd application usability over the 5 month period between July and December projects.  This experiment will double up as an impact assessment in determining the social and economic impact the FarmEd app will have on both farmers livelihoods and farms in...

Jacqueline Horton
by Jacqueline Horton
0 Votes
Comments 0
Jacqueline Horton

Introduction: The purpose of this experiment is to test FarmEd’s UVP within its early adopter customer segment. It aims to do this through measuring the ratio of successful to unsuccessful sales made through pitching the FarmEd application in Tetum to early adopter customers and to customers who have already made $1 deposits with the July team.     Lean Phase:   Solution (MVP)   Assumption: FarmEd’s early adopter segment are willing to buy an application to receive...

Jacqueline Horton
by Jacqueline Horton
0 Votes
Comments 0
Jacqueline Horton

Introduction This experiment aims to test which stakeholders are worth following up and focusing on. These strategic partnerships will help capture a large numbers this customer segment (which can be found here ) e.g. farmers with smartphones. It is imperative that these NGOs and businesses align with the objectives of PEV. Lean Phase: Channels Assumption The assumption to be tested is that utilising partnerships will give the project larger reach and more opportunity to both...

Jacqueline Horton
by Jacqueline Horton
0 Votes
Comments 0
Jacqueline Horton

Original experiment  Lean Phase:  Customer Segment Assumptions: Farmers rely on passed down agricultural methods that may not be appropriate season-round. Farmers do not have the means to identify specific pests and as such do not know how to fix this issue. Farmers currently do not use or do not optimally use pesticides or herbicides to protect their crops due to lack of knowledge of product availability and use. Farmers are experiencing low yields due to...

Jacqueline Horton
by Jacqueline Horton
0 Votes
Comments 0
Jacqueline Horton

Lean phase: Solution Assumptions: FarmEd’s early adopter segment are willing to buy an MVP application to receive agricultural advice tailored around pests and diseases predominantly.  Early Adopter Criteria: Individual owns a farm  Individual owns a smartphone (or person in customers immediate family who lives on said farm owns a smartphone) Individual is literate in Tetun Individual can afford an upfront payment of minimum $3 USD (for 3 month subscription...

Jacqueline Horton
by Jacqueline Horton
0 Votes
Comments 0
Jacqueline Horton

The FarmEd project has the goal of addressing food insecurity in Timor-Leste through providing tailored agricultural advice to farmers, as communicated through a mobile application. The February handover document provided insight into the work that had been completed by both them and previous groups. The document detailed the progress that had been made in signing MOU’s from various farmers throughout the Dili region. Due to the significant delay in having the application translated in the...

Jacqueline Horton
by Jacqueline Horton
0 Votes
Comments 0
Jacqueline Horton
Experiment Results

Original Experiment:   https://projecteverest.crowdicity.com/post/2003880 Lean Phase : Channels Assumptions: The assumption to be tested is that utilising partnerships will give the project larger reach and more opportunity to both role out and scale the Tetum version of the FarmEd application. This is as opposed to making individual sales to community members directly from the FarmEd team, which is both a time and labour intensive approach. Partnership Pursuits The July...

Jacqueline Horton
by Jacqueline Horton
0 Votes
Comments 5
Jacqueline Horton
Metric Measurement Experiment

Context:  Key metrics must be collected for all of our projects to understand the extent of the problem farmers in Timor-Leste are facing and the possible short and long term solutions that can be implemented. These metrics will provide a framework for the FarmEd project moving forward and metric results will be updated as new information and larger data sets become available.   Metrics: X Income earned by each farmer X Ease of identifying pests  X Stress levels felt by farmers...

Jacqueline Horton
by Jacqueline Horton
0 Votes
Comments 2
Jacqueline Horton
Adopted Experiment

Lean Phase:  Customer Segment  Question:  Are there farmers in Timor-Leste recognising that they are experiencing lower crop yields as a result of pests? Further, do they see this as a problem in need of solving?  Purpose:  Empathise with customer segments and validate our assumptions of the customer.    Assumptions Farmers rely on passed down agricultural methods that may not be appropriate season-round. Farmers do not have the means to identify specific pests and as such...

Amy Huynh
by Amy Huynh
1 Votes
Comments 1
Amy Huynh
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