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FarmEd

FarmEd - Timor-Leste

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Technology enabled solution for smallholder farmers in developing countries that improves farming practices and yields.
Vision: Food security for the 475 million smallholder farmers around the world

PROBLEM
Agriculture is the single largest employer in the world, providing livelihoods for 40% of today's global population. There are about 475 million farms less than 2ha in size. These smallholder farms operate on 12% of the world’s agricultural land and produce 80% of the food that is consumed in Asia and sub-Saharan Africa, parts of the world where food security and stable income are still inadequate (Bayer, 2018).

In addition to unpredictable weather conditions that greatly affect crop quality and often wipe out entire fields, farmers rely on traditional farming practices which although effective, are often not the most efficient. They have limited resources to ensure soil health (such as pH) which if managed properly can have a drastic impact on the produce quality. Finally, farmers suffer from a lack of available and easy to interpret information about pest and disease management for their crops. Several farmers have informed PEV throughout the interview process that historically they have used Mortein as a pest management technique which has great implications for the health of their families and other potential consumers of the produce.

 

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  1. Adrian Zenteno
    44 pts
  2. life time
    40 pts
  3. William Eve
    27 pts
  4. Amy Huynh
    18 pts
  5. Jacqueline Horton
    15 pts

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Adopted Experiment

Lean Phase: Customer Segment  Question: Are there farmers in Timor-Leste recognising that they are experiencing lower crop yields as a result of pests? Further, do they see this as a problem in need of solving?  Purpose:  Empathise with customer segments and validate our assumptions of the customer.    Assumptions Farmers rely on passed down agricultural methods that may not be appropriate season-round. Farmers do not have the means to identify specific pests and as such...

Amy Huynh
by Amy Huynh
1 Votes
Comments 1
Amy Huynh
Adopted Experiment

This phase of the experiment looks to test which stakeholders are worth following up and focusing on. The  aim is to tap into the early adopter customer segment which has been identified here . These strategic partnerships will help capture a large numbers this customer segment e.g. farmers with smartphones. It is imperative that these NGOs and businesses align with the objectives of PEV.   Lean Phase:  Channels Assumption:  The assumption to be tested is that utilising partnerships...

Jacqueline Horton
by Jacqueline Horton
0 Votes
Comments 1
Jacqueline Horton
Adopted Experiment

Lean Phase:  Solution (MVP) Question:  Will the case studies be willing to change to the New FarmEd App? Purpose:  To convert the current case studies from the previous FarmEd App (Govi Nena) to the New FarmEd App. Assumption The case studies: Did not find the previous app useful and are looking for either a refund or a better app Time Box:   1 week Success Metric:  % of case studies that want to adopt the New FarmEd App. CRITERIA Green Light:  Proceed with sale...

Adrian Zenteno
by Adrian Zenteno
0 Votes
Comments 3
Adrian Zenteno
Project Summary

  The FarmEd February team began the month with three monthly goals: 1: Launch the FarmEd app in Tetun 2: Set up 20 case studies through B2C sales in the community 3: Establish partnerships with three NGO’s or businesses. The team kick-started the month focusing on goal one. It was decided that continuing trying to progress and scale the project without the app running in the local language was unfeasible, therefore goal one needed to be achieved before proceeding. The team spent...

Jemima Crawford
by Jemima Crawford
0 Votes
Comments 1
Jemima Crawford
Experiment Results

Reference the Experiment Design Post: https://projecteverest.crowdicity.com/post/964140 This experiment will be conducted across two phases. The first phase is designed to qualify farmers who would be a suitable candidate for a case study once the FarmEd app is launched. It will involve selling these farmers an App and Sensor bundle and setting up a communications channel with them.   Lean Phase: Solution (MVP)   Assumption: Farmers are both willing and able to afford...

by Jemima Crawford
0 Votes
Comments 1
Jemima Crawford
Adopted Experiment

Introduction: The purpose of this experiment is to test FarmEd’s UVP within its early adopter customer segment. It aims to do this through measuring the ratio of successful to unsuccessful sales made through pitching the FarmEd application to early adopter customers.   Lean Phase:  Solution (MVP) Assumption: FarmEd’s early adopter segment are willing to buy an MVP application to receive agricultural advice tailored around pests and diseases predominately.  Early Adopter...

by Jemima Crawford
0 Votes
Comments 3
Jemima Crawford
Proposed Experiment

Introduction: This experiment aims to test the perceived relevance of the FarmEd applications features with its early adopter customer segment. This experiment is to be conducted separately on each individual feature of the app (My Crops, My Calendar, Pests and Diseases, My Crop Growth).   Lean Phase: Solution (MVP)   Assumption: Farmers find the applications features both useful and relevant to their farm.   Time Box: 4 weeks   Success Metric: % of survey...

by Jemima Crawford
0 Votes
Comments 2
Jemima Crawford
Proposed Experiment

Introduction: This experiment aims to test the usability of the FarmEd application with its early adopter customer segment. It is to be conducted separately on each individual feature of the app (My Crops, My Calendar, Pests and Diseases, My Crop Growth).   Lean Phase: Solution (MVP)   Assumption: Farmers are able to navigate a smartphone and the FarmEd application effectively.   Time Box: 4 weeks   Success Metric: % of early adopter farmers that are able...

Jemima Crawford
by Jemima Crawford
1 Votes
Comments 2
Jemima Crawford
Work Update

The FarmEd project has the goal of addressing food insecurity in Timor Leste through providing tailored agricultural advice to farmers, as communicated through a mobile application. The January handover document provided insight into the work that had been completed by both them and previous groups. The document detailed the progress that had been made in signing MOU’s from various farmers throughout the Dili region, and the relationships that had been formed as a result of stakeholder...

Xavier Jordan
by Xavier Jordan
2 Votes
Comments 2
Xavier Jordan
Proposed Experiment

Introduction : The second phase of the Case Study experiment will be conducted in the interim between February and July of 2019. This phase of the experiment will involve FarmEd’s case study farmer using a communication channels to send feedback for the apps usability over the 5 month period between the February and July projects. This experiment will double up as an impact assessment in determining the social and economic impact the FarmEd app will have on both farmers livelihoods and...

by William Eve
1 Votes
Comments 1
William Eve
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