Project Everest

Agriculture, Health

Hidden Hunger (Nutrition Advice) - Malawi

42 Ideas
163 Votes
89 Comments
100 Subscribers

Smart Computing Framework to mitigate Nutritional Deficiencies
Vision: End Stunted Growth in Sub-Saharan Africa

PROBLEM
Stunted Growth- More than 26% of preschool children in Kenya, 33 % in South Africa, 37 % in Nigeria and 40% in Malawi are stunted, in other words short for their age. This condition represents a chronic form of undernourishment in early life and leads to irrecoverable physical and mental development.

Mothers in Malawi culture are entrusted as the provider and manager of a household’s food. Malawi is one of the least developed and most impoverished countries on earth. Mothers here experience a high level of pressure and anxiety in trying to meet household demands of securing a sufficient amount of food, understandably resulting in a lack of prioritisation of a healthy nutritional diet. In the Nancholi district, mothers speak about their desperation in knowing that their diets don’t provide them with enough nutrients despite their best efforts.
Further, mothers discuss the sacrifices they faced due to these circumstances. For example, one mother spoke of the conflict she faced in deciding if it would be best for her to eat their limited supply of nutritious food or if it would be best to ensure her children have a nutritious diet and exclude herself, risking her ability to care.

Over-exertion in trying to acquire enough money or farm enough crops is a pain point that mothers struggle with. There is a sense of guilt or personal dissatisfaction if, despite working additional jobs or spending longer hours farming, their desired amount of nutritional food was still lacking.

Mothers feel a lack of broad or direct support from institutions and other stakeholders that operate in the nutritional space. While motivated to make changes to improve nutrition for the sake of their families and themselves, they described that there are simply no avenues they could take..

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  1. Jack Ryan
    340 pts
  2. Charlotte Crofts
    244 pts
  3. Olly Cirocco
    131 pts
  4. James Hansen
    130 pts
  5. Alex Agostinelli
    126 pts

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Project Summary

July 2019 marked the fourth month of operations for Hidden Hunger. The work of July 2019 can be divided into three pillars: 1/ Customer segment B: are NGOs and businesses a viable customer segment? 2/ Utility testing: how can we make the app Malawi-specific? 3/ Channels: is Facebook, radio or posters more effective at reaching mothers (customer segment A)? July experiments and results Customer Segment B Experiments: https://projecteverest.crowdicity.com/post/1022670 (offer...

by Jack Ryan
1 Votes
Comments 4
Jack Ryan
Work Update

Proposed Experiment: https://projecteverest.crowdicity.com/post/956910   Introduction:  In the month of July, the Hidden Hunger team explored 3 different advertising channels. These included advertising on radio, Facebook and posters. To test these channels, we met with information and communication officers from businesses working in the nutrition space, as well as various radio sales and marketing executives. We successfully launched the posters and radio advertisement, but...

by Elizabeth Sparks
1 Votes
Comments 1
Elizabeth Sparks
Proposed Experiment

Lean Phase: Utility Testing Assumption: Nutritionists in each of the 28 districts in Malawi will provide information on the types of food specifically available in their district. Time Box: December Week 1-2  Purpose: To obtain district-specific information regarding food accessibility in order to ensure USTAWI is a more district tailored application.  Success Metric: Obtain information on each food listed in the app from nutritionists across different districts....

by Olly Cirocco
1 Votes
Comments 1
Olly Cirocco