projecteverest

Agriculture, Health

Hidden Hunger

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SOCIAL OPPORTUNITY
Sustainable Development Goal Targeted: Good Health and Well-Being and Zero Hunger

Hidden Hunger aims to address several issues in emerging economies:

Stunted Growth- More than 26% of preschool children in Kenya, 37 % in Nigeria and 33 % in South Africa are stunted, in other words short for their age. This condition represents a chronic form of undernourishment in early life and leads to irrecoverable physical and mental development.

Food security- subsistence farmers focus heavily on crops that are well-known regionally and reliable, in order to have enough income to provide for their family and continue farming into the next season. This cycle of dependence on limited, often nutritionally deficient crops (e.g. Maize) decreases the system’s ability to handle environmental disasters caused by disease and weather conditions.

Economic empowerment- heavy reliance on few limited crops causes economic hardship through fluctuating market prices and having to pay high prices for alternate foods if they are available at all. Diversifying crop production within a community and harnessing market effects to improve agricultural output can improve economic opportunity across communities.

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  1. Jack Ryan
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  2. Wade Tink
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  4. Morgan Allan
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CONTENT Lean Phase: Unique Value Proposition Purpose: To establish how many people are willing to use a product which explains nutrition, what to eat and how to get it. Assumption: Mothers with young children are willing to use a software platform which lets them identify missing foods from their diets and explains how to counteract this Time Box: February to July Success Metric: Malawians use this application 10,000 times CRITERIA Green light: Proceed to Solution...

James Hansen
by James Hansen
1 Votes
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James Hansen
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CONTENT Lean phase: Customer Segment Purpose: To validate businesses working in Malawi as a customer for the platform we are using or as a channel towards our early adopters. Assumptions: Groups working in the space can provide advice, access to customers and a potential place to sell to including NAYO, UBALE, US Aid, National Nutrition Committee, Mary’s Meals, WFP, WHO, College of Medicine, Salvation Army. Time Box: December-February 2019 Success Metric: Number of groups which...

James Hansen
by James Hansen
1 Votes
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James Hansen
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CONTENT Lean Phase: Unique Value Proposition   Purpose: To determine whether or not our customer segment would pay for a solution which advises on foods to add for a wholesome diet.   Assumption: Mothers are willing to pay 200 MK for a minimum viable product (MVP) which solves the problem.   Time Box: January Weeks 3-4   Success Metric: 50% of customers are willing to pay for an MVP.   CRITERIA Green light: Proceed to Solution and Utility Testing. Success point: 20...

Morgan Allan
by Morgan Allan
2 Votes
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Morgan Allan
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CONTENT Lean Phase: Unique Value Proposition   Purpose: To determine whether or not our customer segment would pay for a solution which advises on foods to add for a wholesome diet.   Assumption: Mothers are willing to pay 200 MK for a minimum viable product (MVP) which solves the problem.   Time Box: January Weeks 3-4   Success Metric: 50% of customers are willing to pay for an MVP.   CRITERIA Green light: Proceed to Solution and Utility Testing. Success point: 50%...

Morgan Allan
by Morgan Allan
3 Votes
Comments 0
Morgan Allan
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Lean Phase: Problem Definition Aim:  The aim of this Post is to identify the most prevalent issues that affect rural Malawian mothers with young children in relation to Nutrition. The problem definition is centred around three major pillars identified over the last two months of research. Rural Malawian mothers lack the understanding of nutrition required for their children to grow up healthy. Rural Malawian mothers are unable to guarantee secure, healthy food for their...

Jordan McLoughlin
by Jordan McLoughlin
5 Votes
Comments 0
Jordan McLoughlin

CONTENT Lean Phase: Solution / Utility Testing Assumption: It is cheaper to grow than to buy different foods.   Validated learning: December ‘18 team surveyed 50 mothers. 36% prefered growing for cost reasons, 16% for convenience, and 12% for both.   Purpose: To confirm assumption that it is cheaper to grow crops vs buying.   Time Box: January 19 Weeks 1-2   Success Metric: Percentage of people who confirm that growing crops is a cheaper alternative to buying....

Morgan Allan
by Morgan Allan
4 Votes
Comments 0
Morgan Allan

Reference to experiment post https://projecteverest.crowdicity.com/post/814560 Lean Phase: Problem Definition Purpose: To validate our understanding of how "Hidden Hunger" is defined by mothers by making an offer to solve the issue and gauging interest. Abstract This post outlines the results of the offer test experiment performed amongst rural Malawian mothers  in January 2019 to establish the problem that is faced in regards to nutrition. The offer test was conducted on 37...

Jordan McLoughlin
by Jordan McLoughlin
4 Votes
Comments 0
Jordan McLoughlin

Lean Phase : Problem Defintiion. Purpose : To validate our understanding of how "Hidden Hunger" is defined by mothers by making an offer to solve the issue and gauging interest. Validated learning : Mothers have a general understanding of nutrition. Mothers value nutrition and eating healthy foods. Assumptions 1) Mothers with young children feel anxious & stressed about their children's future when they do not know how to maintain a healthy diet for them. 2) Mothers...

Cohan Bayles
by Cohan Bayles
3 Votes
Comments 0
Cohan Bayles

CONTENT Lean Phase: Solution / Utility Testing Assumption: It is cheaper to grow than to buy different foods. Validated learning : December ‘18 team surveyed 50 mothers. 36% prefered growing for cost reasons, 16% for convenience, and 12% for both. Purpose: To confirm assumption that it is cheaper to grow crops vs buying. Time Box: January 19 Weeks 1-2 Success Metric: Percentage of people who confirm that growing crops is a cheaper alternative to buying....

Cohan Bayles
by Cohan Bayles
3 Votes
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Cohan Bayles
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December 2018 was the first month of Hidden Hunger. To date, we have surveyed 50 mothers in villages (predominantly in the Nancholi region), in order to identify early adopters (CSA) and begin problem definition (PD). We also aimed to reach out to organisations in the nutrition space for data, access or advice on nutrition (CSB). However, surveying mothers was the priority for the month. The December 2018 executed on three experiments: Customer segment A (CSA):...

Jack Ryan
by Jack Ryan
5 Votes
Comments 0
Jack Ryan
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