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Sustainable Fuel Consulting - Fiji

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The rocket stove aims to address multiple issues across health, quality of life and environmental sustainability.

Environmental Sustainability – Deforestation is an issue across the globe and residential use of wood for cooking is a large contributor to the cutting down of trees in developing countries. Removal of trees reduces the Earth’s capacity to process the carbon dioxide released from human activity. Additionally, this “stored” carbon is then released when combusted. Carbon dioxide, methane and carbon monoxide is released in the burning of wood – when inefficient combustion occurs, black carbon is emitted. Black carbon is one of the top contributors to global warming.

Health – Respiratory issues associated with cooking are estimated to result in over 4.3 million deaths per year. Current methods of burning fuels for cooking are inefficient, cause a lot of smoke and production of harmful gases.

Quality of life – The smoke from inefficient combustion also results in significant discomfort during cooking, causing itchy eyes, coughing and carbon (soot) on the walls and roof.

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The following experiment is based on the proposed sales agent pipeline experiment from July 2019 and tests the use of sales agents as a viable distribution channel for selling the Buka Stove 4.0 with the changes and developments listed here. The results for the July experiment can be found here:   https://docs.google.com/document/d/1iXaF5isw2J045nCIXb5AbC1e6S9Tw44D14TaIHxrxIQ/edit   Lean Phase: Channels  Timebox: 3 weeks (December)  Assumption: An autonomous sales system that...

Charlotte Jones
by Charlotte Jones
1 Votes
Comments 1
Charlotte Jones

In July, the Sustainable Fuel Consulting team sought to validate and scale potential channels through which the Buka 4.0 can be sold, in order to move away from traditional face-to-face channels which proved resource intensive and difficult to scale, and develop a more automated distribution system that could operate all year around.  Many distribution channels were tested over the month, which utilised local community members and Village Headmen to collect expressions of interest (EOIs)...

kristen lazarus
by kristen lazarus
1 Votes
Comments 0
kristen lazarus
Experiment Results

Experiment Design Post : https://projecteverest.crowdicity.com/post/2082490   Lean phase: Channels Assumption :  Sales agents will be an effective distribution channel by collecting leads and directing them to Natasha at Sigatoka market to purchase the stove. Results: Number of EOIs that have developed into sales: 0  Failure point: 1 EOI results in a sale  Red light:  Alter sales agent training to be more comprehensive of the sales pipeline Are the leads...

by Jake Hawkins
1 Votes
Comments 7
Jake Hawkins
Experiment Results

Experiment design post: Headmen loaning system Lean phase: Channels  Assumptions: Headmen are an effective distribution channel for Buka 4.0 stoves Results:  Orange light Three headmen from Votualalai, Namada and Cuvu Tore were loaned 1-3 stoves each over a timebox of 1.5 weeks to assess whether any sales or EOIs could be generated while having the stoves present.  An orange light was reached since one sale was made but the success point was not reached....

by Andre Werror
1 Votes
Comments 3
Andre Werror
Experiment Results

Experiment design post: Headmen collecting EOI Lean phase: Channels  Assumptions: Headmen are able to collect and submit quality leads that want to buy Buka 4.0 stoves.  Results:  Red Light Four headmen – from Cuvu Tore, Kabisi, Votua Lalai and Malo Malo villages – agreed to collect expressions of interest (EOIs) from people who want to buy the Buka Stoves in July. Their primary task was to collect the contact details of these EOIs and submit them to PEV....

by Andre Werror
4 Votes
Comments 3
Andre Werror
Unfair Advantage

Lean phase: Unfair Advantage Aim:  To develop an alternative cooking method which addresses issues relating to health, deforestation, cooking time, cost of fuel and smoke emissions.  The Buka stove 4.0 was developed from an iteration of the rocket stove that was commonly used in Africa. The rocket stove retains heat and reduces smoke emissions. The Buka stove 4.0 uses firewood to retain the smoky flavour that the Fijian people love, whilst using less wood than traditional firewood...

Muhammad Taufiq Bin Md Yassin
3 Votes
Comments 2
Muhammad Taufiq Bin Md Yassin
Channels

Lean phase: Channels   Aim: This post outlines the channels that have been explored - headmen, sales agents, Natasha and retailers -  and the effectiveness of each of these channels. The primary archetypes that the Fuel project aims to reach through these channels are; those who value the use of firewood as fuel, those who value the portability of the stoves and those who value convenience. Channels: Headmen collecting EOIs; By using village headmen as a lead generation for...

by Jessica Don
4 Votes
Comments 1
Jessica Don
Experiment Results

Experiment Design Post: https://projecteverest.crowdicity.com/post/2081580   Lean Phase: Distribution Channels   Assumption: Target market is willing to purchase a stove from a retailer following lead generation activities. For the purpose of this experiment, lead generation activity is defined as: Facebook engagement  Posters posted up on stores around Sigatoka  Flyers distributed by Natasha in the Sigatoka market stall Context: It was found...

by Lariza de Guzman
3 Votes
Comments 1
Lariza de Guzman
Customer Segment

Lean phase: Customer Segment   Aim: To identify the customers which the Sustainable Fuel project targets.    Our main focus is on customer groups (e.g. indigenous Fijian women), but also on those that relate to the archetypes found in December 2018:    preference for cooking;  portability;  expense decrease;  simplicity of use;  decreased cooking time;  healthier and safer;  peer pressure;  recreational use.    These...

by Jake Hawkins
4 Votes
Comments 1
Jake Hawkins