Project Everest

Assessments, Environmental Sustainability

Solar Consulting (Moyo Energy) - Malawi

117 Ideas
374 Votes
339 Comments
337 Subscribers

Electrifying Malawi through affordable solar home systems
Vision: Transform access to energy in Africa

PROBLEM
Without lighting or power, you are unable to do simple things such as read at night or charge a phone. However, this is the reality for ~90% of Malawians who do not have access to electricity - this is one of the lowest rates of electrification in the world.
Even for those who are connected to the grid, power outages are a regular occurrence, making it an unreliable source of power. Philip, a local, sums up the situation: “Electricity in Malawi isn’t reliable. I would struggle to even cook sometimes because I have no light to prepare my meals. I would end up losing motivation and skip dinner that night”.
PE Ventures has assessed the supply, quality and cost of energy sources in Malawi, and is providing clean, safe affordable energy alternative in the form of solar power.

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  1. Roy Makolosi
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Adopted Experiment

Lean Phase: Channels   Background Information:  Over the December, and January period the teams built rapport and established a relationship with DAPP extension workers with access to 150 farmers each. During January 2020 an agent was signed up with access to 150 potential customers and initial orders for up to 40 products, vastly reducing our customer acquisition costs, and establishing a potential low-cost channel to scale. At the beginning of February, the team signed a new agent,...

Jack Sellers
by Jack Sellers
0 Votes
Comments 1
Jack Sellers
Adopted Experiment

Lean Phase: Channels   Background Information:  Over the December, and January period the teams built rapport and established a relationship with DAPP extension workers with access to 150 farmers each. During January 2020 an agent was signed up with access to 150 potential customers and initial orders for upto 40 products, vastly reducing our customer acquisition costs, and establishing a potential low cost channel to scale.   Assumption:  Marketing our products through DAPP...

Roy Makolosi
by Roy Makolosi
0 Votes
Comments 1
Roy Makolosi
Adopted Experiment

  Lean Phase: Channels   Background Information:  60 billion Whatsapp messages are sent every day. By using Whatsapp as a form of advertisement, Moyo Energy can greatly increase brand awareness, diversify our digital marketing campaign and increase the number of new sales. In Malawi, Whatsapp is the preferred messaging smartphone application due to the financial costs of SMS. Additionally, advertising through Whatsapp is free of cost, and can be completed through broadcast lists,...

Roy Makolosi
by Roy Makolosi
0 Votes
Comments 1
Roy Makolosi
Experiment Results

Reference to Experiment Post: The rationale behind this experiment was to test whether the change in repayment system to a bulk quota system would lead to an increase in repayment rates.   See proposed experiment: https://projecteverest.crowdicity.com/post/2832950   Lean Phase: Revenue   Original Assumption:   Giving Sales Agents the autonomy to collect payments from their own customers will increase accountability within customers, resulting in a repayment rate of 100%...

Roy Makolosi
by Roy Makolosi
0 Votes
Comments 1
Roy Makolosi
Adopted Experiment

Lean Phase: Channels Background Information:  In December of 2019 a Moyo Energy Facebook page was established with the aim of growing the business’ online presence and potentially boosting sales in the future, by using it as an online marketing vehicle to funnel potential customers to their nearest moyo energy agent. As of January 27th 2020 the facebook page has 100 followers and may have reached the threshold required to have a statistically significant impact on the customer conversion...

Roy Makolosi
by Roy Makolosi
0 Votes
Comments 1
Roy Makolosi
Experiment Results

Reference to Experiment Post: The rationale behind the experiment was to test whether instituting a minimum order size of 10 units from our agents will lead to sales that correspond with a high enough deposit threshold to cover distribution costs; and the establishment of agents only in areas of high demand.   See proposed experiment: https://projecteverest.crowdicity.com/post/2832930 Lean Phase: Channels   Original Assumption:  Only setting up Agents in areas where Moyo...

Roy Makolosi
by Roy Makolosi
0 Votes
Comments 1
Roy Makolosi
Project Summary

The January team had three main areas of focus for the month: firstly, attempting to scale Moyo Energy's customer segment by exploring the possibility of bulk purchases from boarding schools; secondly, scaling channels by exploring the possibility of integrating NGO partnerships into our agency program; and lastly, assessing the viability of new agent quota repayment system instituted in December. This summary will provide an expansion of how each of the three key areas of focus tracked over...

Roy Makolosi
by Roy Makolosi
0 Votes
Comments 1
Roy Makolosi
Experiment Results

Reference to Experiment Post: The rationale behind the experiment was to test whether marketing solar products through the existing organisational and information-dissemination structures of NGOs would lead to a reduction in the average customer acquisition costs of Moyo Energy.   See proposed experiment: https://projecteverest.crowdicity.com/post/2832970   Lean Phase: Channels   Original Assumption:  Working through NGOs will lead to a 50% reduction in customer acquisition...

Roy Makolosi
by Roy Makolosi
0 Votes
Comments 1
Roy Makolosi
Project Summary

The December solar team had 3 main areas of focus for the month: firstly, finding a revenue generation model that sustainably led to 40 new sales per month; secondly, finding a revenue collection model that was able to ensure full monthly repayments on products; and lastly investigating avenues for the business to scale. This summary will provide an expansion of how the solar team tackled each of the three key areas of focus, and provides recommendations for the next team moving forward....

Roy Makolosi
by Roy Makolosi
0 Votes
Comments 1
Roy Makolosi
Proposed Experiment

Lean Phase:   Channels Background Information: The high cost of customer acquisition has significantly hampered Moyo Energy’s ability to scale due to the face-to-face and transport requirements in the set up procedure of agents to acquire customers. Additionally the information gaps lead to cost inefficiencies in the set up process; as regional demand characteristics and relationships are unknown. NGOs however, given their information databases and experience in the regions...

Roy Makolosi
by Roy Makolosi
2 Votes
Comments 1
Roy Makolosi