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Assessments, Environmental Sustainability

Solar Consulting

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SOCIAL OPPORTUNITY
Sustainable Development Goal Targeted: Affordable and clean energy.

Solar Consulting aims to address several issues in emerging economies:

Lack of access - the energy situation in developing countries can be dire. In Malawi for example, 90% of the population is off the grid and the remaining 10% don't have access to consistent power. Over half of the current 1.06 billion people who still function without electricity live in sub-Saharan Africa.

Productivity- electric light improves the productivity of communities by providing additional hours of time through which they can complete tasks. This is particularly important for children who can use this time to increase educational and developmental outcomes.

Financial constraint- families spend large amounts of their income on candles, paraffin lamps and charging their phones at local shops. Solar solutions enable families to reduce their first year costs by 50% and to zero ongoing for the life of the product.

Poor health- candles and paraffin emit smoke in closed environments which is detrimental to long-term health.

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  1. Patrick Edwards
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  2. Hannah Slade
    168 pts
  3. Michael Koschel
    158 pts
  4. Conna Sheedy
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Lean Phase: Customer Channels   Assumption: Blantyre is a viable area to make upfront sales given the stall and poster channels are validated.   Time Box: 2 weeks   Success Metric: Sales conversion rate from all channels in Blantyre (Stall, Posters, F2F, Agents).   Criteria:   Green Light- Continue selling the product upfront in Blantyre. Investigate which of the channels were most effective.   Success Point - 9% sales conversion rate in Blantyre based on the...

Oscar Ogai
by Oscar Ogai
1 Votes
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Oscar Ogai

Lean Phase: Channels - Customer Lead Generation   Assumption: Poster advertising in Blantyre shops is an effective means of reaching a customer’s interest in the solar product.   Time Period: 2 weeks   Success Metric   The number of hits on USSD and Messaging (Whatsapp/text)  platforms that are acquired from the posters.   Criteria   Green Light – Maintain current  advertising through posters and distribute to additional areas/stores. Investigate preferred customer...

Oscar Ogai
by Oscar Ogai
0 Votes
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Oscar Ogai

Lean Phase: Customer Channels   Assumption: There is further demand that can be reached for the solar unit through the operation of a sales stall in Blantyre Markets.   Time Box: 2 weeks   Success Metric Sales conversion rate.   Criteria: Green Light – Continue the operation of the stall, increase the number of days of operation and validate if stall can be run by solely by agents.   Success Point – 9% sales conversion rate from EOI to sale. At this stage, a rough...

Oscar Ogai
by Oscar Ogai
0 Votes
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Oscar Ogai

[Proposed Experiment]: Solar Malawi Jan 19- Central Blantyre/Nancholi Region, Training Independent Agent Channel Testing   Lean Phase: Channels   Assumption: Trained agents are an effective annual distribution method.   Time period -  3 weeks   Success Metrics:   Green light - Continue training process during February. Train and hire more agents in future months.   Success point- Agents to make > 20 sales per month people with a 9% sales conversion rate....

Erin Spinks
by Erin Spinks
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Erin Spinks

Content: Lean Phase - Customer Segment Assumption - Early adopters of pico-solar systems fit within one of six customer archetypes; Rural Farmer, Rural Mother, Urban Mother, Urban Father, Teacher and Single Income with no children.    Time Period - 3 weeks   Success Metric: 80% of at least 30 previous and new customers that fit within one of six archetypes.     Criteria: Green Light - Target these archetypes as early adopting customers, and implement sales tactics...

Erin Spinks
by Erin Spinks
2 Votes
Comments 0
Erin Spinks

Content: Lean Phase - Customer Segment Assumption - Existing customers can be contacted by us through an initial text to organise a later phone call engagement. Time Period - 1 week   Success Metric: Percentage of respondents to a mass text distributed to existing customers, with a minimum of 10 texts sent from the project/Social Consulting payment phone.   Criteria: Green Light - Use this method to contact existing customers and utilised for future customer...

Taylor Parsons
by Taylor Parsons
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Taylor Parsons

Lean Phase: The lean phase of the poster experiment is channels. We worked on validating advertisements in the blantyre region.   Assumption: The Blantyre experiment was designed to test the assumption that people in urban regions will interact with a poster advertising solar and to get in contact via USSD.   Results: The experiment hit red light, there were no interactions with the USSD system.   However things learnt Posting posters act similar to doctor Kunta, which...

by Michael Koschel
1 Votes
Comments 0
Michael Koschel
Project Summary

The Solar Consulting team have hit the ground running in December, growing momentum for the summer to come.  Very positive feedback was received on the benefits of the product, however, there were many maintenance issues. These are heavily linked to poor care of the product, and further educational practices were put in place.  There has been an emphasis on increasing product distribution opportunities. This was executed through community meetings and face to face sales, along with...

by Patrick Edwards
6 Votes
Comments 2
Patrick Edwards
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