Project Everest

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FarmEd

FarmEd - Fiji

68 Ideas
206 Votes
152 Comments
346 Subscribers

Technology enabled solution for smallholder farmers in developing countries that improves farming practices and yields.
Vision: Food security for the 475 million smallholder farmers around the world

PROBLEM
Agriculture is the single largest employer in the world, providing livelihoods for 40% of today's global population. There are about 475 million farms less than 2ha in size. These smallholder farms operate on 12% of the world’s agricultural land and produce 80% of the food that is consumed in Asia and sub-Saharan Africa, parts of the world where food security and stable income are still inadequate (Bayer, 2018).

In addition to unpredictable weather conditions that greatly affect crop quality and often wipe out entire fields, farmers rely on traditional farming practices which although effective, are often not the most efficient. They have limited resources to ensure soil health (such as pH) which if managed properly can have a drastic impact on the produce quality. Finally, farmers suffer from a lack of available and easy to interpret information about pest and disease management for their crops. Several farmers have informed PEV throughout the interview process that historically they have used Mortein as a pest management technique which has great implications for the health of their families and other potential consumers of the produce.

 

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Project Summary

The July 2019 team executed the following objectives:  Perform currency testing for smallholder and subsistence farmers Perform utility testing for usability of the app Perform solutions testing More details on these core objectives and the other tasks completed throughout the month can be found in the handover document (see below).   Performing currency testing for smallholder and subsistence farmers The team surveyed 60 farmers from 10 villages to...

Isabelle Lance
by Isabelle Lance
2 Votes
Comments 1
Isabelle Lance
Channels

Lean phase : Channels Aim : FarmEd is currently using a business-to-customer (B2C) sales model, with the channels being door-to-door sales and Facebook.  In the future FarmEd plans to use a business-to-business (B2B) sales model, where FarmEd sells the application to businesses which purchase produce to distribute to farmers.      Door-to-Door (B2C) FarmEd has been contacting customers through door-to-door sales. This is used during all phases of the channels phase, and...

by Joyce Chen
5 Votes
Comments 1
Joyce Chen
Solution

Lean Phase: Solution   Aim: FarmEd delivers timely and tailored agricultural information to farmers through a smartphone application which identifies pest and diseases in farmers’ crops, and advises treatment methods.    This post outlines: Previous solutions explored The current solution Evidence for the current solution Next moves   FarmEd’s solution aims to achieve goals 1 and 2 of the UN Sustainable Development Goals ( https://sustainabledevelopment.un.org/ ):...

by Isabelle Lance
5 Votes
Comments 2
Isabelle Lance
Experiment Results

EXPERIMENT DESIGN POST:    https://projecteverest.crowdicity.com/post/2002070 Lean Phase:  Solution (MVP Sales/ Early Adopters) Assumption: Farmers can complete the customer journey through successfully using the app, understanding the advice sent and have the resources required to implement the suggested solution.   Time Frame: 2-3 weeks Key Outcomes: This experiment surveyed a total of 43 people from 10 villages and the Sigatoka markets to determine whether farmers were...

by Rhys Taylor
5 Votes
Comments 1
Rhys Taylor
Proposed Experiment

Lean Phase: Solution (sales / early adopters) Assumption: The small subsistence and smallholder farmers will be more likely to use the app if the price is higher. (They value the service more) Time Box: 3 weeks    Key metrics:   Total number of 3-month subscription sales at $6 price Total number of $6 price purchasers who sent in questions Total number of 3-month subscription sales at $15 price Total number of $15 price purchasers who sent in questions,...

by Alex Cain
5 Votes
Comments 1
Alex Cain
Proposed Experiment

Lean Phase : Channels   Assumption: Existing customers can be an effective sales channel for our product.  This can be done by incentivising customers to refer our people to our product. A potential incentive can be that: a customer can receive a 1 month of our product for free if they refer 5 people, 2 months free if they refer 10 people etc.   Time Box : 5 weeks   Key Metrics :  Number of people who purchased the app after being referred by an existing customer....

Joyce Chen
by Joyce Chen
6 Votes
Comments 1
Joyce Chen
Proposed Experiment

Lean Phase : Channels   Assumption : Influential individuals outside of PEV will sell the FarmEd service. These influential individuals will be effective sales agents.   Time Box : 3 weeks   Key Metrics :  Number of middlemen recruited as sales agents. This metric measures the assumption: Influential individuals outside of PEV will sell the FarmEd service. Number of sales made by the external representatives. This metric measures the assumption: These influential...

Joyce Chen
by Joyce Chen
6 Votes
Comments 1
Joyce Chen