projecteverest

FarmEd

FarmEd

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SOCIAL OPPORTUNITY
Sustainable Development Goal Targeted: Zero Hunger

The scale of agriculture is incredible. 70% of the world’s food is created by small land holder farmers on less than 5 ha. This amounts to 570 million households farming 380 million hectares of land who cannot access expertise from research, corporations or current practice.

FarmEd aims to address several issues in emerging economies relating to agriculture and hunger:

Food security- lack of market co-ordination and limited agricultural knowledge can result in oversupply of certain crops in a developing country which increases vulnerability to disease, loss and environmental disaster.

Economic empowerment- agriculture as an industry employs 40% of the global population. Most of them are subsistence farmers earning less than USD$5 per day. Enabling productivity gains has a direct impact on their income.

Land misuse- Significant loss of crops and incorrect use of pesticides has downstream affects on not only the immediate economy but the state of life on land and life in the sea. Soil erosion, loss of biodiversity and chemical outflow into the sea can be linked to poor agricultural practices.

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Experiment Design Post https://projecteverest.crowdicity.com/post/924960   Lean Phase: Channels   Assumption: Middlemen (with 75+ farmers) are willing to distribute the app   Results: 14 middlemen were spoken to regarding their willingness to distribute the application:   Three signed MoUs One MoU indicating a willingness to distribute the application Two MoUs indicating a willingness to advocate the application to their network of farmers Three...

by Ollie Robilliard
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Ollie Robilliard
Proposed Experiment

Introduction: This experiment aims to test the perceived relevance of the FarmEd applications features with its early adopter customer segment. This experiment is to be conducted separately on each individual feature of the app (My Crops, My Calendar, Pests and Diseases, My Crop Growth).   Lean Phase: Solution (MVP)   Assumption: Farmers find the applications features both useful and relevant to their farm.   Time Box: 4 weeks   Success Metric: % of survey...

by Jemima Crawford
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Comments 2
Jemima Crawford
Proposed Experiment

Introduction: This experiment aims to test the usability of the FarmEd application with its early adopter customer segment. It is to be conducted separately on each individual feature of the app (My Crops, My Calendar, Pests and Diseases, My Crop Growth).   Lean Phase: Solution (MVP)   Assumption: Farmers are able to navigate a smartphone and the FarmEd application effectively.   Time Box: 4 weeks   Success Metric: % of early adopter farmers that are able...

Jemima Crawford
by Jemima Crawford
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Jemima Crawford
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