Project Everest

FarmEd

FarmEd - Fiji

57
113
141
328

Technology enabled solution for smallholder farmers in developing countries that improves farming practices and yields.
Vision: Food security for the 475 million smallholder farmers around the world

PROBLEM
Agriculture is the single largest employer in the world, providing livelihoods for 40% of today's global population. There are about 475 million farms less than 2ha in size. These smallholder farms operate on 12% of the world’s agricultural land and produce 80% of the food that is consumed in Asia and sub-Saharan Africa, parts of the world where food security and stable income are still inadequate (Bayer, 2018).

In addition to unpredictable weather conditions that greatly affect crop quality and often wipe out entire fields, farmers rely on traditional farming practices which although effective, are often not the most efficient. They have limited resources to ensure soil health (such as pH) which if managed properly can have a drastic impact on the produce quality. Finally, farmers suffer from a lack of available and easy to interpret information about pest and disease management for their crops. Several farmers have informed PEV throughout the interview process that historically they have used Mortein as a pest management technique which has great implications for the health of their families and other potential consumers of the produce.

 

More >

 

Filters

Challenge Themes

Tags

Tags

View More

Status Labels

Status Labels

View More

Top Contributors

  1. Conor Young
    392 pts
  2. India Shepherd
    334 pts
  3. Felix Zerbib
    267 pts
  4. Fiona Aaron
    243 pts
  5. Julia Marks
    221 pts

View leaderboard

Sort by
Idea thumbnail
Experiment Results

EXPERIMENT DESIGN POST = https://projecteverest.crowdicity.com/post/2001890     Lean Phase: Solution (sales / early adopters)   RESULTS: Key Outcomes:  This experiment surveyed a total of 60 people from 10 villages, to determine whether smallholder and subsistence farmers demand a solution (the app) for the diagnosis and treatment of pests and diseases and are willing to pay $1 for a one-month subscription of the MVP.   Timeframe: 2 weeks   Summary of results:...

by Isabelle Lance
2 Votes
Comments 2
Isabelle Lance
Value Proposition

Lean Phase : Unique Value Proposition Aim : The unique value proposition of FarmEd in Fiji is to provide timely and tailored agricultural information to farmers. This information aims to mitigate the problems faced by the farmers in regards to pest and diseases by providing three different levels of advice from natural to chemical-based solutions. The FarmEd application is providing farmers with access to timely and tailored information, specific to the farmer's individual issues and...

by Rhys Taylor
2 Votes
Comments 6
Rhys Taylor
Adopted Experiment

Lean Phase : Solution Assumption : Farmers are easily able to complete the customer journey. This means they are able to use app, understand the advice, access required resources and implement the solutions.  Time box : 3 weeks Key metrics: The customer journey involves; problem recognition, solution seeking, purchasing app, using the app through asking a question, FarmEd can understand the info, farmers understand the advice, farmers have access to resources to implement...

Stephanie Brownrigg
by Stephanie Brownrigg
2 Votes
Comments 1
Stephanie Brownrigg
Adopted Experiment

Lean Phase : Solution (sales / early adopters) Assumption : Small subsistence farmer customer segment demand a solution (the app) for the diagnosis and treatment of pests and diseases and are willing to pay $1 flat for the MVP Time Box : 1 week  Key metrics: Number sales for the service provided through both the Application and Facebook. Success point: 60% of people purchase the service available through either the Application or Facebook. Green light: Continue selling...

Rhys Taylor
by Rhys Taylor
1 Votes
Comments 1
Rhys Taylor
Adopted Experiment

Lean Phase : Solution Assumption : Farmers are actively seeking solutions and advice related to the core pest and disease function of the app. Time Box: 3 weeks Key Metrics : Percentage of questions related to the core pests and diseases app Success point : More than 60% of farmers ask questions related to the functionality  Green Light: Continue with sales and pitching of the app Move on to utility and solution testing of new functions of the app  Orange Light...

Eunice Halim
by Eunice Halim
1 Votes
Comments 1
Eunice Halim
Project Summary

FarmEd has explored supply chain management, face to face consulting, drone consulting and agricultural expertise workshops. While there is value in the above products, due to scalability reasons FarmEd now aims to focus on the development of an application. The application, called Govi Nena, provides farmers with tailored agricultural advice. Over February 2019, FarmEd I focused on face to face surveys with farmers to gather feedback about Govi Nena and understanding on pH and soil...

by Josh Blaymires
3 Votes
Comments 1
Josh Blaymires
Experiment Results

EXPERIMENT DESIGN POST =  https://projecteverest.crowdicity.com/post/1018630 Lean Phase: Solution Assumption: There is a demand for the application and farmers are seeking information that can be found in the application. RESULTS Key Outcomes: This experiment surveyed a total of 47 people from 9 villages, to determine what farmers would potentially use the application for. Conclusion: Results have been summarised in the following table.   Most popular response...

Jess Scrivener
by Jess Scrivener
0 Votes
Comments 1
Jess Scrivener
Share