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FarmEd

FarmEd

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SOCIAL OPPORTUNITY
Sustainable Development Goal Targeted: Zero Hunger

The scale of agriculture is incredible. 70% of the world’s food is created by small land holder farmers on less than 5 ha. This amounts to 570 million households farming 380 million hectares of land who cannot access expertise from research, corporations or current practice.

FarmEd aims to address several issues in emerging economies relating to agriculture and hunger:

Food security- lack of market co-ordination and limited agricultural knowledge can result in oversupply of certain crops in a developing country which increases vulnerability to disease, loss and environmental disaster.

Economic empowerment- agriculture as an industry employs 40% of the global population. Most of them are subsistence farmers earning less than USD$5 per day. Enabling productivity gains has a direct impact on their income.

Land misuse- Significant loss of crops and incorrect use of pesticides has downstream affects on not only the immediate economy but the state of life on land and life in the sea. Soil erosion, loss of biodiversity and chemical outflow into the sea can be linked to poor agricultural practices.

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FarmEd has explored supply chain management, face to face consulting, drone consulting and agricultural expertise workshops. While there is value in the above products, due to scalability reasons FarmEd now aims to focus on the development of an application. The application, called Govi Nena, provides farmers with tailored agricultural advice. Over February 2019, FarmEd I focused on face to face surveys with farmers to gather feedback about Govi Nena and understanding on pH and soil...

by Josh Blaymires
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Josh Blaymires

  The FarmEd February team began the month with three monthly goals: 1: Launch the FarmEd app in Tetun 2: Set up 20 case studies through B2C sales in the community 3: Establish partnerships with three NGO’s or businesses. The team kick-started the month focusing on goal one. It was decided that continuing trying to progress and scale the project without the app running in the local language was unfeasible, therefore goal one needed to be achieved before proceeding. The team spent...

Jemima Crawford
by Jemima Crawford
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Jemima Crawford

Reference the Experiment Design Post: https://projecteverest.crowdicity.com/post/964140 This experiment will be conducted across two phases. The first phase is designed to qualify farmers who would be a suitable candidate for a case study once the FarmEd app is launched. It will involve selling these farmers an App and Sensor bundle and setting up a communications channel with them.   Lean Phase: Solution (MVP)   Assumption: Farmers are both willing and able to afford...

by Jemima Crawford
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Jemima Crawford

EXPERIMENT DESIGN POST =  https://projecteverest.crowdicity.com/post/1018630 Lean Phase: Solution Assumption: There is a demand for the application and farmers are seeking information that can be found in the application. RESULTS Key Outcomes: This experiment surveyed a total of 47 people from 9 villages, to determine what farmers would potentially use the application for. Conclusion: Results have been summarised in the following table.   Most popular response...

Jess Scrivener
by Jess Scrivener
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Jess Scrivener

Experiment Design https://projecteverest.crowdicity.com/post/933260 Lean Phase: Solution (Offer Testing) Assumption: Fijian farmers understand what pH is and why it is useful in regards to their farms and receiving tailored information. RESULTS Key Outcomes: Out of 47 farmers interviewed about pH and its importance in growing crops, only 8% attained a score of over ¾. Conclusion: Score 0/4 1/4 2/4 3/4 4/4 %...

by Nadia Owuor
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Nadia Owuor

Experiment Design https://projecteverest.crowdicity.com/post/933260 Lean Phase: Solution (Offer Testing) Assumption: Fijian farmers understand what pH is and why it is useful in regards to their farms and receiving tailored information. RESULTS Key Outcomes: Out of 47 farmers interviewed about pH and its importance in growing crops, only 8% attained a score of over ¾. Conclusion: Score 0/4 1/4 2/4 3/4 4/4 % of farmers...

Christopher Fahlbusch
by Christopher Fahlbusch
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Christopher Fahlbusch

Experiment Design Post: https://projecteverest.crowdicity.com/post/933220 Lean Phase: Solution (Sales) Assumption: Farmers are willing and able to  either buy the application or sign MoUs for future purchase RESULTS Key Outcomes: Pitched PEV and the FarmEd application to a total number of 63 farmers, resulting in 39 signed MOU’s, as well as 4 successful cash sales and downloads. Conclusion: Approximately 61.9% of farmers are interested in purchasing the application....

by Nadia Owuor
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Nadia Owuor
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